Western Canada Region

The Next Big Thing 2019

Thursday, May 30, 2019

4:00 PM - 5:00 PM (NBT Session)

5:00 PM - 6:00 PM (Networking Session)

Service Metamorphosis - Driving Performance Improvement
As legal marketers, we are constantly looking for the 'thing' that can distinguish our firms and help us drive more business. The culture and structure of law firms have historically made measurable, institutional changes in service difficult to achieve. That said, we see a shift beginning to take place in the legal profession that focuses on service through critical conversations.
This year’s ‘Next Big Thing’ will identify how the numerous components of service can make a strategic difference in a collaborative relationship, and how it can be used as a competitive differentiator. Our concept of Service Metamorphosis scales to firms of any size – we will define and explore the four stages of service so legal marketers can play a critical role in working with lawyers to drive performance improvement with their firm’s internal and external clients.
Learning Outcomes:
  • Change “Service” from a passive concept to an action that drives improved performance.
  • Identify where your firm is on the 4-stage service continuum and know the practical steps to move your firm from one stage to the next.
  • Help your lawyers answer the “How” question in proposals, RFPs, pitches and meetings – not just the “Who” or the “What.”
  • Identify bespoke service value through one-to-one marketing and sales strategies.

Brenda Plowman, Chief Marketing Officer at FASKEN
Brenda leads a talented group of marketing, business development and communication professionals and is known for sincerely listening to everyone she works with and for encouraging innovative approaches to problem solving and collaborating.
Before joining Fasken, Brenda attended and taught marketing at the British Columbia Institute of Technology. She also founded a successful business consultancy, served as the VP of US Sales and Marketing for a growing company and has led respected organizations such as the British Columbia Chamber of Commerce, Rotary International and the Legal Marketing Association.


Rosewood Hotel Georgia
801 W Georgia St, Vancouver BC

Members $0
Prospective Members $40
Associate Members (BCLMA, CSMPS) $20

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For questions or concerns about your event registration, please contact LMAwesterncanada@legalmarketing.org