Learn to write more effective descriptions. If you're planning to update the content on your firm’s website then this program is perfect for you and your team!
Following this session you’ll know how to:
- Develop a tone and writing style that is appropriate for the clients and buyers of your firm’s legal services
- Infuse your firm’s vision and values into each practice area description
- Navigate the politics of writing practice descriptions
- Add visual cues to keep your readers interested
- Weave a ‘call to action’ into your practice descriptions
This meeting will satisfy 1 credit hour for both the Communications and Client Services sections of the Body of Knowledge.
May 16, 2019 | 11:30 AM - 1:00 PM
Bickerstaff Heath Delgado Acosta LLP
3711 S MoPac Expy #300
Austin, TX 78701
*Parking: Parking is free. There is a parking garage on the left-hand side of the building. Please park anywhere that does not say, “Reserved.” If you have difficulties finding parking, feel free to call Bickerstaff’s receptionist at 512-472-8021.
Prospective Members: $40
CANCELLATION POLICY: Cancellations must be emailed to the Chair of the Austin Local Group two business days prior to the program date. All cancellations made after two business days will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.
Questions? Contact Natalie Douglas, firstname.lastname@example.org.
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About Our Speaker:
Lawyers Biography Service
Nancy Slome is a seasoned legal marketing consultant with more than a decade of experience advising attorneys on strategic marketing initiatives and creating compelling content for their websites. She brings a unique blend of technical and creative know-how to the table. Nancy spent six years as the online marketing director at AmLaw 100 firms – first for White & Case, and then at Pillsbury, where she led key marketing technology initiatives and was responsible for launching both firms’ websites. Her background also includes working for several award-winning branding, advertising, and design agencies. In 2015, Nancy launched Lawyers Biography Service to help marketers and lawyers create more effective biographies and law firm practice descriptions.
She is a regular presenter for the Legal Marketing Association and has served on LMA’s Technology Committee, the New York LMA Board of Directors, and NYLMA’s Programming Committee.
Thank you to our Sponsor Freebirds:
Thank You to Our Meeting Host Bickerstaff Heath Delgado Acosta LLP:
Thank You to Our Photography Sponsor:
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