Raleigh/Greensboro/Trida Local Group

DIY Marketing Workshop for Solo & Small Firms

This seminar is designed for private practice attorneys and legal administrators who have limited marketing experience and want to determine the most cost-effective ways to expand their practices.


Date & Location

July 19, 2019
8:00 a.m. - 12:30 p.m.

1801 Varsity Drive
Raleigh, NC 27606


LMA Members: $25
Non-member Guests: $40

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Sessions include: 

Content Marketing is the New Quinoa - Bob Friedman, Attorney At Law Magazine
Ten Best-Value Vacations. Ten Exercises to Lose Belly Fat. 10 Ways Quinoa Can Improve Your Life… it’s the endless search for experts who can answers all of life’s questions. YOU are the new quinoa and content marketing is how you share your expertise with past, current, and future clients to improve the life of your law practice...and unlike bran muffins...this really works.

Building Blocks of a Successful PR Program - Shannon Lanier, Poston Communications
Raising the profile of your law firm and lawyers can be challenging, especially when it seems as though your competitors are always in the news or getting traction with their content on social media. PR is integral to the growth and success of many law firms and lawyers. For those who are ready to lay the foundation, the good news is you can start where you are with what you have! This presentation will discuss the “Building Blocks of a Successful PR Program.” Attendees will learn how to develop a successful strategy from scratch taking into account limited time and resources. We’ll cover:

  • Overview of PR concepts
  • Strategy
  • Budget
  • Process
  • Measurement
  • Case studies from solo and small firms

Mastering Local SEO For Lawyers – Brian Craig, LegalScapes
Recent studies have shown that almost 50% of Google searches have local intent. Help clients find your firm online by learning what goes into making a successful local presence online.

Set It & (Almost) Forget It: Social Media Marketing for Small Teams - Daniel Brian, Riddle & Brantley
Content is king and he’s a royal pain in the a**. Keeping your social media feeds fresh is tough… especially when you’re a solo marketer or small team with limited resources for content generation. In this session, Riddle & Brantley Digital Marketing Director Dan Brian walks through a foolproof, automated process to grow your following, crank out high-quality content, and drive meaningful engagement with potential clients.

The DIY Marketing Plan Challenge - Crystal Mathew, Your Marketing Person
Four simple steps to build yourself an effective and practical marketing plan that you can easily work into your schedule!

Delivering Client Value - Amy McArthur, LexisNexis

Walk-ins are welcome as space permits. Credit cards or checks made payable to "Legal Marketing Association" or "LMA" will be accepted at the door. All cancellations made 3 days before the event will be fully refunded. All cancellations made on or after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.

Questions? Please contact: Vanessa Hardee, VHardee@kilpatricktownsend.com


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For questions or concerns about your event registration, please contact lmaseboard@gmail.com