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Turning Retreats into Revenue and Increasing Lawyer Engagement Through Gamification

March 21, 2019 | 12:00 PM - 1:00 PM

David H. Freeman, JD and Bobbie Conklin

In this session, we will cover two topics:

1) Turning Retreats into Revenue

When designing a firm or group retreat, it’s important to develop programming that will deliver a significant return on the time and money invested in these events.

This can be accomplished by getting lawyers laser-focused on generating more revenue. A well-crafted retreat can serve as a launching pad that motivates lawyers to engage in high-value business development activities.

Learning Outcomes:

  • Identify the major goals of a revenue-focused retreat.
  • Define key elements that drive revenue-generating behavior.
  • Discuss programming ideas designed to drive revenue-producing activity.
  • Share approaches for how lawyers can maximize their business development time at the retreat.
  • Explore retreat follow-up techniques.

2) Increasing Lawyer Engagement through Gamification

Recent studies have shown that by a 5:1 ratio, low lawyer engagement is by far the most important issue facing marketing and business development professionals. Increasing lawyer engagement is the holy grail for most firms, and one of the newest approaches that’s making waves across all industries is gamification. In this segment of the program, we will discuss ways firms can gamify elements of business development to increase engagement and focus their lawyers’ business development activity.

Learning Outcomes:

  • Identify opportunities to gamify activities
  • Share specific gamification techniques

McGuireWoods LLP
Gateway Plaza
800 East Canal Street
Richmond, Virginia 23219-3916


LMA Members (in-person attendance) $15.00
LMA Members (webinar attendance) $10.00
Prospective Members $35.00

Note: You must be logged in to the LMA website to receive the member rate.

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About The Presenter

David FreemanDavid H. Freeman, JD, CEO of the David Freeman Consulting Group and founder of Law Firm CultureShift®, is a CultureShifter whose mission is to help firms build stronger cultures of leadership, business development and client service. For twenty-four years, he has worked with thousands of lawyers and leaders at hundreds of law firms world-wide, including over 40% of the AmLaw 200. David is a multiple best-selling author, speaker, consultant and coach, for three consecutive years, he was voted the best business development consultant and coach in nationwide National Law Journal surveys, and he is in the National Law Journal Hall of Fame.

Bobbie ConklinBobbie Conklin is the Business Development Manager for the Steptoe & Johnson PLLC, and she works closely with lawyers to advance their business development efforts. Supporting attorneys, client teams, and practice groups in expanding legal services, Bobbie has a focus on growing revenue through existing and new clients and promoting cross-selling efforts.

Bobbie employs a variety of tactics when working with attorneys, including individual and firm-wide education, research, and one-on-one coaching. Bobbie has a passion for working with associate attorneys and laterals and is often seen as an essential part of their integration into the firm.

Bobbie is active in her community, serves on multiple boards, and is an avid volunteer.

Important Information

The LMA event management tool requires logging into your account to receive member pricing. Simply click the registration link above, select "Register Using Your Member Account" and follow the login prompts.

If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts. Non-members may also create guest logins.

Walk-ins are welcome as space permits. Cash or checks made payable to "LMA Mid-Atlantic Region" will be accepted at the door. NO credit cards accepted.

Cancellations must be made within 2 business days of the program. No shows and cancellations within 2 business days of the program will be charged as follows: Members: $15 ($10 if registered for webinar only); Non-members $35.