Tampa Bay Local Group

Join LMA Tampa Bay on March 21st for:

Pipeline to Business Development Success

Presented by:

Chris Fritsch 

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This presentation will explore various technologies – some advanced and some basic - that law firms can utilize to track and enhance business development. (Because in the end, the results are as important as the technology, right?) We’ll also touch on the key investments that law firms need to make to achieve business development success: good business development and marketing professionals to support the process.

Additionally, we will go beyond the technology to discuss the challenges that firms have to overcome (aka the people and process issues) to make business development tracking successful including:
•Developing a culture of sharing
•Fostering accountability
•Encouraging collaboration and teamwork
•Rewarding results

Audience takeaways:
This presentation will provide an overview of business development tracking and pipeline management processes and technology in law firms and a discussion of some of the most common challenges - and effective strategies for overcoming them. Participants will also engage in an interactive discussion and exchange of ideas focusing on a variety of relevant topics and best practices for success including:
• Choosing the right business development pipeline technology
• Utilizing pipeline technology strategically
• Making the ancillary (but essential) investments including time, money and people
• Mining and leveraging relationships
• Integrating systems and data sources to enhance value

Thursday, March 21st, 2019 | 11:30 AM - 1:00 PM

A Special Thank You to our February Meeting Hosts: 

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401 East Jackson Street
Suite 3100
Tampa, FL 33602


$20 for members
$40 for non-members 

Introducing Our Sponsor: 


Wibbitz is an automated video creation company that empowers professional storytellers at the world’s leading publishers and brands. The platform leverages patented AI technology to simplify video production processes, helping content creators quickly and easily produce beautiful videos for every platform and channel. Creators have access to personalized video templates, intuitive editing tools, a team of in-house experts, and millions of licensed photos, videos, and soundtracks. Wibbitz supports video creation for over 600 customers, including Bloomberg, Reuters, Conde Nast, Bertelsmann, S&P Global, McCann, TripAdvisor, and Birchbox. Wibbitz was founded in 2011 and has offices in New York City, Tel Aviv, Paris, and London.


Contact Brittney Bagiardi at bbagiardi@butler.legal for LMA registration and programming questions.

Note: You must be logged in to the LMA website to receive the member rate. Host firm registrants should select the "Host" option. 

Walk-ins are welcome as space permits. Checks made payable to "Legal Marketing Association" will be accepted at the door.

Any cancellations made before August 24th will be fully refunded. All cancellations made after that date will be billed in full. 



LMASE Tampa Bay Leadership Contacts:


Brittney Bagiardi

Suzanne Kinman

Nicolas Machado