Los Angeles Local Group

Your 2019 BD Goals Are Set. Now What?

March 26, 2019

Registration: 5:30-6:00 pm
Program: 6:00-7:00 pm
Networking reception to follow

Jim Jarrell
Senior Vice President Marketing & Business Development

With a new year comes new business goals for your law firm. Attorneys and practice groups have their plans on paper. But how do you, as a legal marketer, know if the plans will succeed? Join Jim Jarrell from the legal PR and marketing firm Jaffe on Tuesday, March 26, to learn how to identify potential roadblocks in business development plans and make tactical choices to keep the plans on track. 
Attendees will learn how to:
  • measure progress toward goals;
  • assess whether their plan conforms to the three components for success;
  • integrate traditional marketing and public relation strategies into the plan;
  • determine when it is appropriate to make a course correction; and
  • navigate the “course correction” conversation with the attorneys involved.


Live Presentation:
Pillsbury Winthrop Shaw Pittman LLP
725 South Figueroa Street, Suite 2800
Los Angeles, CA 90017

Note: Parking will not be hosted. Please check in with security upon arrival.

Allen Matkins
1901 Avenue of the Stars, Suite 1800
Los Angeles, CA 90067-6019

Note: Parking will not be hosted, we recommend you park at the Westfield Mall. Please check in with security upon arrival.


LMA West Program Pass Members: Free
LMA Members: $35.00
Non-Members: $50.00

Note: You must be logged in to the LMA website to receive the member rate.


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About our Speaker


Jim Jarrell
Senior Vice President Marketing & Business Development

Jim has enjoyed a career spanning more than two decades helping professional services firms, nearly half of it spent leading the strategic marketing and business development programs for several law firms. He brings a well-rounded approach earned through experience across the professional services spectrum, not just in legal, but also accounting/financial services, management consulting, and engineering/design-build. In all his work, Jim focuses on achieving goals and never assumes that “the way we’ve always done it” is necessarily the best way.

Stints in leadership roles at two AmLaw 100 firms and management roles at a handful of smaller regional firms and boutiques have helped shape Jim’s national reputation as a leader in the field. As a business development coach, his experience has given him the tenacity and gravitas to work with attorneys at any stage of their careers, from junior associates to the senior-most rainmakers.


Walk-ins are welcome as space permits. Cash or checks made payable to "LMA West Region" will be accepted at the door.


Any cancellations made before March 19, 2019  will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.