Southern California Local Group

LMA SoCal 

Your 2019 BD Goals Are Set.  Now What?

Tuesday, March 26, 2018  |  11:30 a.m. - 1:15 p.m.

Lunch & Registration | 11:30 a.m.
Program | 12:00 - 1:15 p.m.
Lunch provided by Womble Bond Dickinson
With a new year comes new business goals for your law firm. Attorneys and practice groups have their plans on paper. But how do you, as a legal marketer, know if the plans will succeed? Join Jim Jarrell from the legal PR and marketing firm Jaffe on Tuesday, March 26, to learn how to identify potential roadblocks in business development plans and make tactical choices to keep the plans on track.

Attendees will learn how to:
  • measure progress toward goals;
  • assess whether their plan conforms to the three components for success;
  • integrate traditional marketing and public relation strategies into the plan;
  • determine when it is appropriate to make a course correction; and
  • navigate the “course correction” conversation with the attorneys involved.


3210 Park Center Drive
Costa Mesa, CA 92626
Parking will be validated.


Complimentary for LMA Members with a Programming Pass
$35 for LMA Members
$50 for non-members
Note: You must be logged into the LMA website to receive the discounted rate.



Jim Jarrell

Senior Vice President, Marketing & Business Development | Jaffe

Jim has enjoyed a career spanning more than two decades helping professional services firms, nearly half of it spent leading the strategic marketing and business development programs for several law firms. He brings a well-rounded approach earned through experience across the professional services spectrum, not just in legal, but also accounting/financial services, management consulting, and engineering/design-build.

Stints in leadership roles at two AmLaw 100 firms and management roles at a handful of smaller regional firms and boutiques have helped shape Jim’s national reputation as a leader in the field. At Jaffe, Jim helps clients by building structure and accountability into their BD planning and offers one-on-one or group dynamic coaching programs.


No Valid Registration Types [details]




Walk-ins are welcome as space permits. Cash or checks made payable to "LMA West Region" will be accepted at the door.


Any cancellations made at least 7 days prior to the event will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.