Baltimore Local Group

The Living Brand: Strategies for Creating and Empowering Strong Brand Advocates Throughout the Firm

March 28, 2019 | 12:00 PM - 2:00 PM

A brand is a living thing. Keeping a company’s brand active means paying attention to how it speaks, looks and acts over a lifetime. Branding Tools ensure consistency across mediums and platforms. Internal Campaigns ignite internal interest and further align teams around the brand promise. Brand Activation Workshops engage staff members at all levels directly.

During this presentation, we will explore the art and science of maintaining the integrity and sparking the energy that supports a law firm’s brand; we will consider when it’s appropriate to initiate an internal brand activation campaign and how to go about planning and launching one; we will discuss the process for identifying and engaging internal brand advocates, building teams and explore the optimal tools for ensuring teams have what they need to speak with a consistent voice – both visually and verbally. We will review existing case studies and ask attendees to provide examples of how they have approached the challenge in their own firms.

Key Takeaways:

  • Establish a methodology for engaging a brand activation campaign
  • Identify opportunities and tools for internal teams to strengthen their brand
  • Develop content strategies and adopt best practices for ongoing efforts to build and sustain brand awareness throughout the firm.

Baker Donelson
Transamerica Building
100 Light Street
Baltimore, Maryland 21202

LMA Members Early Bird (through March 21st) $25.00
LMA Members Late Registration (beginning March 22nd) $35.00

Prospective Members Early Bird (through March 21st) $45.00
Prospective Members Late Registration (beginning March 22nd) $60.00

Note: You must be logged in to the LMA website to receive the member rate.

BoK(s): Communications

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Sponsored By

Strategic Factory

Thomson Reuters

About the Presenters

Brandie KnoxBrandie Knox
Knox Design Strategy

Brandie Knox is the award-winning founder and principal of Knox Design Strategy. An expert in design strategy for more than a decade, her goal is always to design materials that communicate, persuade and create meaningful experiences for her clients’ end users. Brandie delights in running her own studio for the incredible variety of clients she encounters, and is constantly reinvigorated by meeting the challenges of problem-solving on their behalf.

Joe LamportJoe Lamport
Marketing Strategist & Writer

Joe Lamport is a marketing strategist and writer with more 30 years experience working in law and the online industry. The focus of his consulting practice is assisting law firms and start-up companies develop and implement content marketing and strategic marketing plans to drive business development. Joe’s digital marketing savvy has been shaped by extensive hands-on experience, in law and business, including working as senior counsel with a major law firm and serving as general counsel for an investment firm, and a proven track record as an online publisher for The National Law Journal and American Lawyer Media, where he launched a series of groundbreaking products.

Important Information

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Walk-ins are welcome as space permits. Cash or checks made payable to "LMA Mid-Atlantic Region" will be accepted at the door. NO credit cards accepted.

Should you need to cancel your registration, please contact Any cancellations made before March 21 will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.