March 21, 2019 | 12:00 PM - 2:00 PM
As a marketer, how can you explain the importance of marketing to your clients—lawyers in your firm—who would prefer to focus on their billable responsibilities instead of thinking about how to build their book of business? The only way to get through to your lawyers is to understand how they think and process information. You can use that understanding to adopt a lawyer’s mindset and explain the value proposition of marketing and business development activities.
- Learn how to communicate with lawyers in language that resonates with them.
- Find out how to tap into lawyers’ motivations (i.e., what’s in it for them) so you can achieve your marketing and business development goals.
- Discover new ways to describe the return on investment of marketing to even the most stubborn of lawyers.
Who should attend:
Legal marketing, communications and business development professionals.
Troutman Sanders LLP
401 9th Street NW
Washington, DC 20004
LMA Members Early Bird (through March 7th) $30.00
LMA Members Late Registration (beginning March 8th) $40.00
Prospective Members Early Bird (through March 7th) $45.00
Prospective Members Late Registration (beginning March 8th) $60.00
Note: You must be logged in to the LMA website to receive the member rate.
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About The Presenter
Kristin Walinski is the owner and founder of Scribe, a legal and B2B content marketing consultancy. Before starting Scribe, Kristin served as in-house counsel to a Fortune 200 corporation and as an attorney with McGuireWoods. She is a member of the Sedona Conference and was recently invited to join two of its drafting teams. Her ghostwritten work has appeared in a variety of media, including Forbes and Corporate Counsel. Kristin earned her law degree from the University of Pennsylvania and a bachelor’s degree in English and history from the University of Virginia. She is a former adjunct faculty member of the University of Richmond School of Law, where she taught legal writing courses.
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