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Engaging Content That Earns and Keeps Attention: How to Create, Communicate and Share Compelling Content

March 21, 2019 | 11:30 AM - 1:30 PM

Presented By:
Joe Walsh, Principal, Creative Director, Greenfield Belser | FINN Partners

Last month, our panel of experts told you content remains king as marketing and PR tactics evolve. Continuing our discussion around earning people’s attention in a world with too much information, Joe Walsh, Creative Director at Greenfield Belser/FINN Partners will discuss creative differences in content.

Yes, content is king in professional services and B2B marketing. But content only rules if it is shared in an engaging way that earns busy people’s attention. Delivering content is one thing; delivering persuasive, useful, brand-building content is another. In this presentation, Joe will share the principles of user-focused, courteous, attention-earning content for any medium—websites, blogs, e-alerts, brochures, white papers, proposals, even conversations. This presentation will share a sampling of best of breed content, and you’ll leave with ideas to make everyday marketing communications more compelling.

77 West Wacker Drive
Suite 4100
Chicago, Illinois 60601

Lunch will be provided.

$30 LMA Members
$50 LMA Non-Members and any registrations after March 18
*Complimentary Webcast for LMA Members who do not have access to local programming provided by a Local Steering Committee

*If you qualify for the Complimentary Webcast, email for a discount code to register for free. You will receive a follow-up email the day prior to the Webcast wtih login details. Webcast will run from 12:05 p.m. to 1:30 p.m. CST.

Note: LMA Members must be logged in to the LMA website to receive the member rate.


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About The Presenter

Joe WalshJoe Walsh is a life-long professional services marketer who got his start in the field in 1987 with the belief that engaging b2c marketing had a place in the b2b world. He offers clients sophisticated brand positioning, market research, creative and content development skills. Joe serves marketing challenged clients of all shapes and sizes, inside the professional services sector and out.

Before joining Greenfield/Belser in 2002, he was Arthur Andersen’s global creative director. Joe was one of only a handful of firm partners who was not a consulting, accounting or tax professional. In 10 years at Andersen, Joe was an industry marketing manager, an office and regional marketing director, a national marketing leader and, at the end of the line, a global brand manager.

Important Information

  • Walk-Ins must still register online (i.e., using a smartphone, tablet, or other device). Upon completion of registration, you can either pay online, present a check at registration, or agree to be invoiced after the event.
  • Payment using credit/debit card is only available online.
  • Checks made payable to "LMA Midwest Region" will be accepted at the door.
  • No cash payments will be accepted.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact prior to March 18. According to LMA Midwest Region policy, all no-shows and cancellations after March 18 will be billed the late registration rate.