March 21, 2019 | 11:30 AM - 1:30 PM
Joe Walsh, Principal, Creative Director, Greenfield Belser | FINN Partners
Last month, our panel of experts told you content remains king as marketing and PR tactics evolve. Continuing our discussion around earning people’s attention in a world with too much information, Joe Walsh, Creative Director at Greenfield Belser/FINN Partners will discuss creative differences in content.
Yes, content is king in professional services and B2B marketing. But content only rules if it is shared in an engaging way that earns busy people’s attention. Delivering content is one thing; delivering persuasive, useful, brand-building content is another. In this presentation, Joe will share the principles of user-focused, courteous, attention-earning content for any medium—websites, blogs, e-alerts, brochures, white papers, proposals, even conversations. This presentation will share a sampling of best of breed content, and you’ll leave with ideas to make everyday marketing communications more compelling.
77 West Wacker Drive
Chicago, Illinois 60601
Lunch will be provided.
$30 LMA Members
$50 LMA Non-Members and any registrations after March 18
*Complimentary Webcast for LMA Members who do not have access to local programming provided by a Local Steering Committee
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About The Presenter
Joe Walsh is a life-long professional services marketer who got his start in the field in 1987 with the belief that engaging b2c marketing had a place in the b2b world. He offers clients sophisticated brand positioning, market research, creative and content development skills. Joe serves marketing challenged clients of all shapes and sizes, inside the professional services sector and out.
Before joining Greenfield/Belser in 2002, he was Arthur Andersen’s global creative director. Joe was one of only a handful of firm partners who was not a consulting, accounting or tax professional. In 10 years at Andersen, Joe was an industry marketing manager, an office and regional marketing director, a national marketing leader and, at the end of the line, a global brand manager.
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