Minnesota Local Group

What’s Next in Digital

March 21, 2019 | 11:30 AM - 1:30 PM

Presented By
Kalev Peekna, Managing Director, Chief Strategist at One North Interactive 

As marketers in the legal industry, we are on a constant hunt for inspiration. Too often, we take it from the “guys across the street”: our competitors and/or peer firms. While looking at other law firms is a great way to benchmark the performance and position of your firm, it’s not a good source of new or differentiating ideas. In this session, Kalev will discuss a mixture of emerging digital trends and ideas that can serve as inspiration for your marketing firms. Some are lare and transformative, while others are quick and easy wins. Though all are sourced from outside the industry, they are all applicable to the legal marketing strategies you already have in place.

Location:
Briggs and Morgan
2200 IDS Center
80 South Eighth Street
Minneapolis, Minnesota 55402

Lunch will be provided.

LMA Members Regular Registration (until 9:00 a.m. March 19) $20.00
LMA Members Late Registration (beginning 9:00 a.m. March 19) $30.00

Non-Members Regular Registration (until 9:00 a.m. March 19) $30.00
Non-Members Late Registration (beginning 9:00 a.m. March 19) $40.00

Note: You must be logged in to the LMA website to receive the member rate.

This is the reschedule from the January 23rd event that was cancelled due to inclement weather. If you registered and paid for the January program and have not yet received a credit code, please contact Yvonne Kriss at events@lmamidwest.org to receive a discount code prior to registering.


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About The Presenter

Kalev Peekna is the Chief Strategist at One North. He leads the Digital Strategy team, advising clients on the creation and execution of strategic programs to enhance the use of digital for their marketing, business development and knowledge management goals. Kalev brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims. Previously, Kalev led the UX/Strategy practice at One North. More information about One North can be found at: https://www.onenorth.com/

Important Information

  • REGISTRATION IS REQUIRED BEFORE THE EVENT BEGINS.
  • Walk-Ins must still register online (i.e., using a smartphone, tablet, or other device). Upon completion of registration, you can either pay online, present a check at registration, or agree to be invoiced after the event.
  • Payment using credit/debit card is only available online.
  • Checks made payable to "LMA Midwest Region" will be accepted at the door.
  • No cash payments will be accepted.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to March 19. According to LMA Midwest Region policy, all no-shows and cancellations after March 19 will be billed the late registration rate.