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Law Firm PR: Content Remains King As Tactics and Engagement Platforms Evolve

February 12, 2019 | 11:30 AM - 1:30 PM

Law firms are pressured to adopt new marketing and PR strategies quickly as they compete to stand apart. The common refrain that law firms trail behind other industries is fading quickly as law firms rely less on traditional PR tactics and more on innovation, finding new ways to deliver their messages and extend their reach. Notwithstanding this innovation, the need for great content – albeit adapted to serve emerging distribution platforms – persists.

Our panel of seasoned PR professionals will dive into a wide-ranging discussion of the challenges and opportunities they will be tackling in the year ahead. They also will share their insights on how they execute a successful PESO content strategy (paid, earned, shared, owned).

Our panelists include:

  • Jason Milch – Partner, Baretz+Brunelle (Moderator)
  • Lisa Sachdev – Senior Manager, Public Relations, Dentons US LLP
  • John Tuerck – Global Director of Public Relations, Mayer Brown LLP

Location:
BakerHostetler
191 North Wacker Drive
10th Floor - Conference Center
Chicago, Illinois 60606

Lunch will be provided.

$30 LMA Members
$50 LMA Non-Members and any registrations after February 8
*Complimentary Webcast for LMA Members who do not have access to local programming provided by a Local Steering Committee

*If you qualify for the Complimentary Webcast, email events@lmamidwest.org for a discount code to register for free. You will receive a follow-up email the day prior to the Webcast wtih login details. Webcast will run from 12:05 p.m. to 1:30 p.m. CST.

Note: LMA Members must be logged in to the LMA website to receive the member rate.


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Sponsored By

Beacon Hill

About The Presenters:

Jason Milch Lisa Sachdev John Tuerk

Jason Milch – Partner, Baretz+Brunelle (Moderator)

Jason is a Chicago-based Partner with Baretz+Brunelle, a strategic communications and digital marketing agency. Throughout his career Jason has consistently earned a place at the table as a trusted advisor to many of the world’s most prominent legal, consulting and financial services firms, developing strategic communications campaigns tailored to their specific business goals.

Lisa Sachdev – Senior Manager, Public Relations, Dentons US LLP

Lisa is an award-winning strategic public relations expert with more than 25 years of experience in legal and professional services marketing and communications. At Dentons, the world's largest law firm, she directs and leads the public relations initiatives for the more than 1,100 lawyers and professionals and 24 offices in the United States region.


John Tuerck – Global Director of Public Relations, Mayer Brown LLP

John Tuerck is the Global Director of Public Relations at Mayer Brown. Drawing on his background as a lawyer and journalist, John is responsible for Mayer Brown's public relations function. At Mayer Brown and two other Am Law 100 firms, he has spearheaded a variety of communications and business development initiatives, including public relations programs and communications campaigns, crisis and issues management, client interviews and assessment, social media, content marketing, and internal and executive communications, among others.

Important Information

  • REGISTRATION IS REQUIRED BEFORE THE EVENT BEGINS.
  • Walk-Ins must still register online (i.e., using a smartphone, tablet, or other device). Upon completion of registration, you can either pay online, present a check at registration, or agree to be invoiced after the event.
  • Payment using credit/debit card is only available online.
  • Checks made payable to "LMA Midwest Region" will be accepted at the door.
  • No cash payments will be accepted.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to February 8. According to LMA Midwest Region policy, all no-shows and cancellations after February 8 will be billed the late registration rate.