Hear the results of Content Pilot’s latest research about proposals and experience management and the perspective of top legal marketers around the U.S.
Deborah and Keith will review the research results from the 2018 Best Practices in Proposals and RFPs survey and the 2019 Experience Management survey. They will discuss the must-have components for winning law firm proposals, provide a fail-safe proposal process and timeline, and touch on how firms can use technology to further drive success. In addition, they will share where most business development and lawyer teams fail and discuss strategies to lead to a higher win rate.
February 20, 2019, 11:30 AM - 1:00 PM
11:30 AM - 12:00 PM Networking
12:00 PM - 1:00 PM Program
Haynes and Boone, LLP
1221 McKinney Street
Houston, TX 77010
Members: $20 in Advance
Prospective Members: $40 in Advance
Questions? Contact Laura Gallardo at firstname.lastname@example.org.
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About our Speakers
Founder, CEO & Strategy Architect
Content Pilot LLC
Deborah McMurray is the Founder, CEO and Strategy Architect of Content Pilot LLC. A former law firm CMO, Deborah and her team represent the largest global law firms, regional powerhouses and high performing local boutiques in the design of new brands, the writing of more than 1,000 lawyer biographies and hundreds of practice descriptions (and more!), and the launch of websites and proposal centers, experience databases and other marketing technology tools.
In 2008, she was inducted into the Legal Marketing Association’s Hall of Fame and in December 2013, she was on the inaugural list of National Law Journal’s “2013 Top 50 Legal Business Trailblazers & Pioneers.” Deborah is the co-author of four ABA books, with her latest released in 2017: “The Lawyer’s Guide to Marketing on the Internet, 4th edition.” Read her Law Firm 4.0 Blog and follow her on Twitter at @ContentPilot. For more information, https://www.contentpilot.com/our-team/deborah-mcmurray/
Keith N. Wewe
Vice President of Strategy & Solutions
Content Pilot LLC
Keith N. Wewe is the VP – Strategy and Solutions for Content Pilot LLC. Keith served as the marketing director for three large law firms before he joined Content Pilot in 2006, nine months after it was founded. He has been a passionate advocate and leader in the Legal Marketing Association, culminating – but not concluding – his service as International President of LMA.
Keith connects the dots for clients between the receipt of proposal or RFP and a huge win. To do that, he works with law firm proposal and business development teams to create laser-focused proposal content, differentiating template designs, effective go/no-go plans and response strategies, win/loss debriefs and analytics research that help them create better proposals with the goal of achieving that win. Follow him on Twitter at @kwewe and Linked In at www.linkedin.com/in/keithwewe, or read his bio at www.contentpilot.com/our-team/keith-n-wewe/
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