Simplicity vs. Quantity in Law Firm Communications: What do legal buyers really want?
Results from hundreds of legal counsel interviews over the last three years, highlight the frustration legal buyers have with most communications that law firms send out. And of particular concern is the sameness and generic nature of most proposals corporate counsel must read. Join Elonide Semmes for a recap of legal buyers and what action you should be taking in your firm. Elonide will provide strategies to help convince lawyers stop overwhelming prospects with quantity of information and spend their time on a few curated points and ideas.
January 15, 2019 12:00 - 1:30 PM
12:00 - 12:30 Registration and Networking
12:30 - 1:30 Presentation
755 Magazine Street
New Orleans, LA 70130
Prospective Members: $40
Questions? Contact Brett Napier, firstname.lastname@example.org.
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Elonide Semmes founded Right Hat specifically to help companies and schools better articulate their intangible value. Where many branding agencies are hyperfocused on the design of marketing materials, she marries exceptional design with deep thinking about how buyers think.
Most recently she led an 18-month initiative for the International Legal Marketing Association (LMA) on artificial intelligence. She is also a member of the LMA Hall of Fame. In her spare time, Elonide is a food critic, amateur chef, and lover of adventure travel.
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