January 23, 2019 | 11:30 AM - 1:30 PM
Kalev Peekna, Managing Director, Chief Strategist at One North Interactive
As marketers in the legal industry, we are on a constant hunt for inspiration. Too often, we take it from the “guys across the street”: our competitors and/or peer firms. While looking at other law firms is a great way to benchmark the performance and position of your firm, it’s not a good source of new or differentiating ideas. In this session, Kalev will discuss a mixture of emerging digital trends and ideas that can serve as inspiration for your marketing firms. Some are lare and transformative, while others are quick and easy wins. Though all are sourced from outside the industry, they are all applicable to the legal marketing strategies you already have in place.
Stinson Leonard Street LLP
50 South Sixth Street
Minneapolis, Minnesota 55402
Lunch will be provided.
LMA Members Regular Registration (until 9:00 a.m. January 21) $20.00
LMA Members Late Registration (beginning 9:00 a.m. January 21) $30.00
Non-Members Regular Registration (until 9:00 a.m. January 21) $30.00
Non-Members Late Registration (beginning 9:00 a.m. January 21) $40.00
Note: You must be logged in to the LMA website to receive the member rate.
About The Presenter
Kalev Peekna is the Chief Strategist at One North. He leads the Digital Strategy team, advising clients on the creation and execution of strategic programs to enhance the use of digital for their marketing, business development and knowledge management goals. Kalev brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims. Previously, Kalev led the UX/Strategy practice at One North. More information about One North can be found at: https://www.onenorth.com/
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