Chicago Local Group Logo

The Next Big Thing: Law Firm Strategy Reboot

October 17, 2018 | 11:30 AM - 1:30 PM

Mark Beese, President, Leadership for Lawyers

Does your firm need to reboot? The legal landscape is changing as client expectations evolve and innovations are introduced every day. Join this workshop to discuss disruptive market forces that drive legal buying behavior, gain access to a diagnostic tool to identify strategic options for firms and practice groups, and discuss a framework for strategy development. This will be a highly engaging and participative workshop appropriate for LMA members of all levels.

Learning Outcomes:

  1. Gain an understanding of the dynamic nature of the legal marketplace today and how the market is being disrupted by new players and technology.
  2. Identify the connection between market trends and strategic options, focusing on two strategic options – Solution Provider and Talent Provider – to illustrate the need to define a strategic direction.
  3. Participate in a “diagnostic” evaluation relating to a practice group or firm strategic position, which will provide input on whether participant should consider a Solution or Talent Provider strategy.
  4. Evaluate a case study or learn about an example of how each strategy might be implemented.

To make the most of this program watch the Next Big Thing: Law Firm Strategy Reboot Kick-Off Webinar prior to the program, and don't forget to check out the resources in the Next Big Thing Socious Community!

Baker Hostetler
191 North Wacker Drive
Conference Center, 10th Floor
Chicago, Illinois 60606

Lunch will be provided.

$40 LMA Members (AAM and ALA members also receive member pricing and must register with a valid discount code.  Contact your Association leader for the discount code.)
$60 Non-Members and any registrations after October 15th
Note: LMA Members must be logged in to the LMA website to receive the member rate.


No Valid Registration Types [details]


About Our Presenter

Mark BeeseMark Beese is President of Leadership for Lawyers, a consultancy that is focused on helping lawyers become stronger leaders and better business developers.  He is also the founder of, which provides workshops for law firm lawyers and legal departments on the design thinking innovation process.  Mark is a Fellow of the College of Law Practice Management and a recipient of the Legal Marketing Association Hall of Fame.  He is also an adjunct professor at the University of Denver School of Law, where he teaches business development and marketing classes.

Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.
The deadline for registration is Monday, October 15, 2018.

Walk-ins and those who register after October 15 will be charged the non-member rate of $60.00.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact prior to October 15.  According to LMA Midwest Region policy, all no-shows and cancellations after October 15 will be billed the full registration rate.