Attorneys and Marketing Professionals...
Strategy, Ethics, and Social Media: Telling Your Personal Story Online
What happens when a client or prospect Googles your name? What do they see? Lawyers, it's typically your website biography and LinkedIn profile, then a collection of meaningless junk, inaccurate directories, and bogus lawyer-rating services. It's time to take charge of your online reputation and tell your story. Marketers - here's an effective way to help your lawyers maximize the impact of their speeches, and content-marketing efforts.
This effective and entertaining presentation will show how even the most low-tech lawyers can easily upgrade their online reputation and avoid the ethical obstacles. You'll learn how to strategically push the junk off Google's first page of search results by adding above it more of the useful information that Google prefers.
Learn how to quickly earn a "Superb" 10.0 Avvo rating, create meaningful profiles using Google+, JD Supra, Quora, and other Google-friendly resources. Identify the tips that can help upgrade your personal and professional visibility, even if you have a hard-to-spell or very-common name.
Anyone can do it. And every lawyer should.
The first 25 registrants will receive a free copy of Ross's popular "The Ultimate Law Firm Associate's Marketing Checklist" book.
About Ross: Considered to be the "nation's foremost expert on law firm marketing." (OF COUNSEL magazine) There are lots of legal marketers out there. Lots and LOTS of them. But there aren't many like Ross. In most industries, marketers look at their competitors to see what to do. Ross looks to see where his clients can BEAT them. Because he believes there's always a way for his clients to stand up, stand out, and stand above the competition. The firms rarely know what their message is, but like a good therapist, Ross gains nuanced insight into their culture and personality and finds their unique essence.
LMA Members $25.00
Non-LMA Members $40.00
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