Northwest Local Group

LMA NW: Law Firm Strategy Reboot

Thursday, September 13, 2018 | 12:00 - 1:30 PM

Does your firm need to reboot? The legal landscape is changing as client expectations evolve and innovations are introduced every day. Join this workshop to discuss disruptive market forces that drive legal buying behavior, gain access to a diagnostic tool to identify strategic options for firms and practice groups, and discuss a framework for strategy development. This will be a highly engaging and participative workshop appropriate for LMA members of all levels.

Learning Outcomes:

  1. Gain an understanding of the dynamic nature of the legal marketplace today and how the market is being disrupted by new players and technology.

  2. Identify the connection between market trends and strategic options, focusing on two strategic options – Solution Provider and Talent Provider – to illustrate the need to define a strategic direction.

  3. Participate in a “diagnostic” evaluation relating to a practice group or firm strategic position, which will provide input on whether participants should consider a Solution or Talent Provider strategy.

  4. Evaluate a case study or learn about an example of how each strategy might be implemented.

To make the most of this program watch the Next Big Thing: Law Firm Strategy Reboot Kick-Off Webinar prior to the program, and don't forget to check out the resources in the Next Big Thing Socious Community!



Merry Neitlich
Managing  Partner
EM Consulting

Merry Neitlich is the managing partner of EM Consulting, a leader in law firm marketing and business development solutions. She is a member of the LMA Hall of Fame and was inducted into the College of Law Practice Management. With over 25 years of experience, Merry provides attorneys with tools to grow client relationships and to successfully identify, court and convert targets into clients. She works with law firms and corporate legal departments to create strong legal operations programs. Merry offers legal operations presentations for law firm retreats and partner meetings and consults with firms that wish to expand legal operations programs for their clients and targeted perspective clients.


Stoel Rives Seattle and Portland (videoconference)

600 University Street, Suite 3600
Seattle, WA 98101

760 SW Ninth Avenue, Suite 3000
Portland, OR 97205


Free for LMANext and LMA West members; $50 for non-members


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