Southern California Local Group

LMA SoCal 

The Next Big Thing In Legal Marketing:

Choosing the Right Strategy for Your Firm and Practice Groups

Tuesday, September 11, 2018  |  4:30 - 7:30 p.m.

Registration | 4:30 - 5:00 p.m.
Workshop Program | 5:00 - 6:30 p.m.
Networking Reception |  6:30 - 7:30 p.m.

Does your firm need to reboot?  The legal landscape is changing as client expectations evolve and innovations are introduced every day.  Join this workshop to discuss disruptive market forces that drive legal buying behavior, gain access to a diagnostic tool to identify strategic options for firms and practice groups, and discuss a framework for strategy development.  This will be a highly engaging and participative workshop appropriate for LMA members of all levels.  Join us for a networking reception after the workshop and enjoy delicious appetizers and happy hour with your fellow legal marketers

Learning Outcomes:

  1. Gain an understanding of the dynamic nature of the legal marketplace today and how the market is being disrupted by new players and technology.
  2. Identify the connection between market trends and strategic options, focusing on two strategic options – Solution Provider and Talent Provider – to illustrate the need to define a strategic direction.
  3. Participate in a “diagnostic” evaluation relating to a practice group or firm strategic position, which will provide input on whether participant should consider a Solution or Talent Provider strategy.
  4. Evaluate a case study or learn about an example of how each strategy might be implemented.
To make the most of this program watch the Next Big Thing: Law Firm Strategy Reboot Kick-Off Webinar prior to the program, and don't forget to check out the resources in the Next Big Thing Socious Community!


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Jennifer Manton

Chief Marketing and Business Development Officer
Kramer Levin Naftalis & Frankel LLP

Jennifer Manton leads Kramer Levin’s marketing and business development initiatives. In her work, Jennifer oversees efforts to expand and improve relationships with existing clients and to engage new clients. She works closely with the firm’s practice and industry groups on developing and implementing strategy to gain client share and market share. She also directs all aspects of the firm’s branding and marketing strategy, which encompasses media relations, advertising, digital marketing and social media, as well as internal and external communications.

Jennifer has nearly 25 years’ professional services marketing experience, having developed and implemented numerous marketing, business development and client service initiatives in her career. She has worked with firms ranging in size from 50 to 450 attorneys, and prior to joining the legal industry, gained her initial experience and her passion for marketing and business development working with accountants.

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Merry Neitlich

Managing Partner
EM Consulting

Merry Neitlich is the managing partner of EM Consulting, a leader in law firm marketing and business development solutions. She is a member of the LMA Hall of Fame and was inducted into the College of Law Practice Management.
With over 25 years of experience, Merry provides attorneys with tools to grow client relationships and to successfully identify, court and convert targets into clients. She works with law firms and corporate legal departments to create strong legal operations programs. Merry offers legal operations presentations for law firm retreats and partner meetings and consults with firms that wish to expand legal operations programs for their clients and targeted perspective clients.


Newmeyer & Dillion LLP
895 Dove Street, 2nd Floor
Newport Beach, CA 92660


Complimentary for LMA Members

$50 for non-members


No Valid Registration Types [details]


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Walk-ins are welcome as space permits. Cash or checks made payable to "LMA West Region" will be accepted at the door.


Any cancellations made at least 7 days prior to the event will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.