September 19, 2018 | 12:00 PM - 1:30 PM
While studies show that most lawyers and law firms have a solid presence on social media, many are simply going through the motions without any real strategy or creative thought. Whether your law firm has a presence solely on LinkedIn or broadcasts across multiple networks, such as Facebook, Twitter, Instagram and others, learning how to make the best use of your time can greatly increase the effectiveness of your social media efforts. And while some best practices might have held true even a year or so ago, the world of technology, social media communications and content marketing evolves at such a rapid pace that legal marketers have to be incredibly agile and regularly informed to maintain a successful program. In addition, not all strategies work for all firms, so oftentimes customized programs – rather than general principles – can go a long way in fortifying your social media plan of action.
This session will focus on up-to-date tactics and examples for lawyers and law firms looking to improve their social media programs. Learn answers to these common questions:
- What are some of the key changes that have taken place in social media in the past 12 months?
- How can I develop a social media program that supports my firm’s other marketing initiatives?
- Which social media sites should I be spending time on and which ones should I dump?
- What can law firms learn from other industries when building a social media marketing program?
200 South 10th Street
Richmond, Virginia 23219
LMA Members (in-person attendance) $15.00
LMA Members (webinar attendance) $10.00
LMA Members (who have prepaid for 2018 events) FREE
Prospective Members $35.00
Note: You must be logged in to the LMA website to receive the member rate.
Add event to calendar: Apple Google Outlook Outlook.com Yahoo
No Valid Registration Types [details]
2018 Gold Sponsor
About The Presenter
Melanie Trudeau is Director New Business & Digital Strategies at Jaffe, a full-service legal marketing agency founded in Washington, D.C. Melanie advises law firms around the United States, from Am Law 100 firms to niche boutiques, on digital marketing strategies, including content marketing, SEO, social media and online advertising.
If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts. Non-members may also create guest logins.
Walk-ins are welcome as space permits. Cash or checks made payable to "LMA Mid-Atlantic Region" will be accepted at the door. NO credit cards accepted.
Cancellations must be made within 2 business days of the program. No shows and cancellations within 2 business days of the program will be charged as follows: Members: $15 ($10 if registered for webinar only); Non-members $35.