Baltimore Local Group

Diversity from the Client Perspective:
Winning Business in an Inclusive Marketplace

September 11, 2018 | 12:00 PM - 2:00 PM

Join us for a joint program with our colleagues in the Baltimore ALA on diversity from the client perspective. We will discuss how to support client demands for diversity and inclusion through D&I client programs and partnerships and thoughtful marketing and business development. Our discussion will include:

Client surveys and data
In 2016, the American Bar Association passed Resolution 113 which urges all providers of legal services to expand and create opportunities at all levels of responsibility for diverse attorneys. Major corporations, including Microsoft and HP, are implementing diversity requirements for their outside counsel and using data to hold law firms accountable. Learn how to design a data-driven D&I strategy and demonstrate measurable results on your D&I efforts.

D&I client programs and partnerships
Law firm professionals are uniquely suited to be strategic partners to help engage clients on D&I. Learn how to work closely with clients on innovative D&I initiatives to help build a more inclusive legal profession.

Intersection between D&I and business development
D&I plays an important role in the marketing and business development process. Learn how to promote D&I to foster productive teams, engage internal and external clients, and create enhanced business development programs.

Location:
Whiteford Taylor and Preston
7 St. Paul Street
Baltimore, Maryland 21202

*Space is limited so please register early to ensure your seat

Cost:

LMA Members Early Bird (through September 4th) $25.00
LMA Members Late Registration (beginning September 5th) $35.00

Prospective Members Early Bird (through September 4th) $45.00
Prospective Members Late Registration (beginning September 5th) $60.00

Note: You must be logged in to the LMA website to receive the member rate.

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Sponsored By

Thomson Reuters

About the Presenter

Lia DorseyLia Dorsey, Director of Diversity & Inclusion at Eversheds Sutherland, oversees the diversity programs and policies that support the firm’s strategic plan and increase diversity and inclusion awareness. She is also the Vice President of the Association of Law Firm Diversity Professionals. Ms. Dorsey has more than 20 years of experience in consultative sales, business development, account management, marketing, and training.

Important Information

REGISTRATION:
The LMA event management tool requires logging into your www.legalmarketing.org account to receive member pricing. Simply click the registration link above, select "Register Using Your Member Account" and follow the login prompts.

If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts.  Non-members may also create guest logins.

WALK-IN POLICY:
Walk-ins are welcome as space permits. Cash or checks made payable to "LMA Mid-Atlantic Region" will be accepted at the door. NO credit cards accepted.

CANCELLATION POLICY:
Unfortunately, we cannot accept credit cards at the door. Any cancellations made before September 6th will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.