Minnesota Local Group

Overcoming Information Overload: Getting Your Message Across with the 4 C's of Strategic Communication Campaigns

July 24, 2018 | 11:30 AM - 1:30 PM

Presented By:
Molly Porter, Director of Marketing, Seyfarth Shaw LLP

In our current environment of "fake news," social media distrust, and information overload, how can legal marketers effectively use communication channels to enhance our firms' reputations and reach our targets? In this session, Molly Porter, Director of Marketing at Seyfarth Shaw, will look at ways to package unique firm stories so they stand out, build authenticity, and connect with the things clients care about. Using a "4 C" framework—Client Intelligence, Content Strategy, Creative, and Channels—Molly will unpack two of Seyfarth's most successful and attention-getting campaigns, providing behind-the-scenes detail on how they achieved impact.

Fredrikson & Byron, P.A.
200 South Sixth Street
Suite 4000
Minneapolis, Minnesota 55402-1425

Lunch will be provided.

$20 LMA Members
$30 Non-Members and any registrations after 9:00 am July 23rd

$30 LMA Members walk-in rate
$40 Non-Members walk-in rate

Note: You must be logged in to the LMA website to receive the member rate.


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About Our Presenter

Molly PorterAs Director of Marketing at Seyfarth Shaw, Molly Porter drives marketplace awareness of the firm's practice and innovation leadership via stand-out messaging and content that inspires measurable action. Prior to joining Seyfarth Shaw, she oversaw the development and execution of the digital communications strategy for DLA Piper, where she championed the firm's efforts in social media reach, engagement, and owned media. She is also a frequent writer, speaker, and panel member, with an emphasis on content strategy and visual storytelling for law firms.

Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.

The deadline for registration is Monday, July 23, 2018, at 9:00 am.

Walk-ins and those who register after July 23 will be charged the appropriate walk-in rate.

LMA Midwest reserves the right to cancel the registration of any registrant with an outstanding balance.
Should you need to cancel your registration, please contact events@lmamidwest.org prior to July 23. According to LMA Midwest Region policy, all no-shows and cancellations after July 23 will be billed the appropriate walk-in rate.