This seminar is designed for private practice attorneys and legal administrators who have limited marketing experience and want to determine the most cost-effective ways to expand their practices.

Program Highlights  

Legal marketing professionals will discuss traditional marketing efforts such as building referral sources and public relations along with newer concepts such as social media and content marketing. Experts will share their knowledge in innovative formats such as TED Talks, "Shark Tank"-style pitches and panel discussions. See agenda below.

JuLy 27 | 8:30Am-12:30pm 

8:30AM-8:50AM Registration and breakfast

9:00AM-12:30PM Program

217 E. Edenton St. 
Raleigh, NC 27601

COST
Members and Non-Members: $25.00

AGENDA

8:30-8:50
Registration & Breakfast

8:50-9:00
Welcome

9:00-9:25
Of Course, Lawyers Can Advertise, But...
Nichole McLaughlin, Assistant Ethics Counsel, NC State Bar
A summary of the Rules of Professional Conduct that address lawyer advertising. The presentation will cover false and misleading communications, permissible forms of advertising, membership in self-laudatory organizations, solicitation and targeted communications, specialization, client reviews, use of third-party rating websites and more.

9:30-9:50
Pillars of a Successful PR Program
Shannon Lanier, Account and Marketing Director, Poston Communications
Raising the profile of your law firm and attorneys is a big challenge in today's world of fickle media outlets. Reporters are always changing. This presentation will discuss "Pillars of a Successful PR Program."

• What a typical day in the life of a PR professional looks like
• The relationship between the agency and the firm
• Solo and smaller firms: Limited time and budget? Real examples from solo and small firms will give you takeaways to implement in your own practice.

9:50-10:10
Networking For Success
Julie Beavers, Director of Attorney Recruiting and Professional Development, Ward and Smith

10:10-10:30
Social Media Cheat Sheet
Glennon Toone, Digital Media Coordinator, NC Bar Association
A look at LinkedIn, Twitter, Facebook, and Instagram with a focus on harnessing the marketing power of each platform for legal professionals. Including tips, tricks, and statistics that will help you become a social media star.

10:30-10:45
BREAK

10:45-11:05
Keep The Lights On: The Role of Content Marketing
Bob Friedman, Publisher, Attorney at Law Magazine
The presentation will look at the role of content marketing as part of an ongoing drip campaign for creating top-of-mind awareness for a solo or a small firm.

11:05-11:25
Just Write: The Power Of Blogging
Amber Nimocks, Digital Media Manager, NC Bar Association
How to communicate powerfully with one of the Internet’s greatest inventions, including why blogging is easier -- and more rewarding -- than you think.

11:25-11:40
BREAK

11:40-12:00
Technology Marketing Tactics for Solo and Small Firms
Pegeen Turner, President, Legal Cloud Technology
Lots of technology exists today to help you market your firm but sometimes we don’t know where to start. Our presentation will give you technology tips and tactics for your small firm to use to maximize your marketing dollars in the right place.

12:00-12:25
Marketing from the Client’s Perspective: How to get (AND KEEP) Your Clients
Marvin Genzer, Board of Directors, Triangle Chapter of the Association of Corporate Counsel

12:30 ADJOURN

WALK-IN POLICY

Walk-ins are welcome as space permits. Credit cards or checks made payable to "Legal Marketing Association" or "LMA" will be accepted at the door.

CANCELLATION POLICY:
Any cancellations made 24 hours before the event will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred.

Thanks to our sponsors!

Legal Cloud Technology
Lawyers Mutual Insurance Co.
Attorney at Law Magazine.

This program does not qualify for CLE credit.