Baltimore Local Group

You Don’t Know What You Don’t Know: Legal Marketing Secrets

July 19, 2018 | 12:00 PM - 2:00 PM

Marketing is full of its epiphanies. Game-changing strategies and techniques that make life so much easier, you didn’t know what you were doing before! We’ve all been there and that’s fine: you simply don’t know what you don’t know. Let’s change that.

LMA’s Baltimore Local Group will screen a video panel discussion, “You Don’t Know What You Don’t Know: Legal Marketing Secrets,” to bring you into the know. Hear from five of the best minds in the legal marketing world. What’s up for discussion? Simple: the revelations they’ve realized over their careers and how those changes have helped their firm innovate and succeed. During this hour-long program, you’ll learn how to:

  • Differentiate your firm with content that captivates and branding that sticks
  • Identify relationships, promote expertise and keep informed across all aspects of an industry
  • Use legal ops to create and grow client relationships
  • Implement digital marketing strategies with integrations that allow data to simplify your work

It’s time to stop operating in the dark. Let’s shed some light on what you — and we — don’t know.

Learning Outcomes:

  • Differentiate your firm with content that captivates and branding that sticks
  • Identify relationships, promote expertise and keep informed across all aspects of an industry
  • Use legal ops to create and grow client relationships

Presenters:

  • Rachel Shields Williams, Senior Manager, Experience Management, Sidley Austin
  • Michael Blachly, Director of Marketing and Business Development, Gray Reed & McGraw LLP
  • Merry Neitlich, Founding Partner of EM Consulting
  • Darryl Cross, Chief Performance Office and Founder, HighPer teams
  • Elaine Seaward, Marketing Professional
  • Katie O’Rourke, Director of Senior Accounts, ON24

BoK Competencies:

  • Marketing Management and Leadership; Business Development, Coaching and Training

Location:
Gordon Feinblatt LLC
233 East Redwood Street
Baltimore, Maryland 21202

Cost:

LMA Members Early Bird (through July 12th) $25.00
LMA Members Late Registration (beginning July 13th) $35.00

Prospective Members Early Bird (through July 12th) $45.00
Prospective Members Late Registration (beginning July 13th) $60.00

Note: You must be logged in to the LMA website to receive the member rate.


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Sponsored By

Thomson Reuters

Important Information

REGISTRATION:
The LMA event management tool requires logging into your www.legalmarketing.org account to receive member pricing. Simply click the registration link above, select "Register Using Your Member Account" and follow the login prompts.

If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts.  Non-members may also create guest logins.

WALK-IN POLICY:
Walk-ins are welcome as space permits. Cash or checks made payable to "LMA Mid-Atlantic Region" will be accepted at the door. NO credit cards accepted.

CANCELLATION POLICY:
Unfortunately, we cannot accept credit cards at the door. Any cancellations made before July 12 will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.