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Revenue Generation through Client Appreciation

July 18, 2018 | 11:30 AM - 1:30 PM

Jill Huse and Heather McCullough, Society 54

We often hear legal marketing is still a relationships game. One of the most important components of your business plan should be to strengthen existing relationships; client appreciation programs assist firms in retaining existing clients and developing repeat business. In the increasingly-competitive legal market, client appreciation programs also help guard against competitors by solidifying loyalty. This session will include the argument for investing more in existing clients and examples of successful program components, including client teams, client feedback, client entertainment, and expressions of gratitude.

Key takeaways:

  • Making the case to leadership for investing more in existing clients.
  • Understanding the client satisfaction spectrum and striving for loyalty and advocacy in client relationships.
  • Examples of law firm client appreciation programs and what makes them successful.

Gould & Ratner
222 North LaSalle Street
15th Floor Auditorium
Chicago, Illinois 60601

Lunch will be provided.

$40 LMA Members (AAM and ALA members also receive member pricing and must register with a valid discount code.  Contact your Association leader for the discount code.)
$60 Non-Members and any registrations after July 13th
Note: LMA Members must be logged in to the LMA website to receive the member rate.


No Valid Registration Types [details]


Sponsored By

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About Our Presenters

Jilll HuseSociety 54 Co-Founder Jill Huse is renowned as a trusted professional services advisor. Jill, a certified Worldwide Association of Business Coaches Coach, is highly regarded for her progressive ingenuity, research-based strategy and, most importantly, her ability to deliver results for clients. She has worked in professional services marketing (legal and accounting) for more than 18 years, serving in leadership roles at each firm which she worked. This leadership experience, combined with her Master’s in Law Firm Management, has allowed her to thoroughly understand people, process and function and how to maximize each to reap their full potential. Additionally, she has an innate ability to identify, encourage and develop her clients’ unique and differentiating professional strengths, and to help clients leverage these strengths to meet and exceed bottom line goals.

As the director of marketing at one of the most reputable AmLaw firms in the southeast, Jill structured and led her team in developing, implementing and managing award-winning communication, business development and marketing initiatives. Further, Jill is a tenured member of the Legal Marketing Association (LMA), currently serving on the International Board of Directors and previously as the past president of the Southeastern Chapter. Additionally, she is one of the founding members of Law 2.5, a roundtable think tank focused on the future of the legal industry and how to implement and lead change.

Heather McCulloughSociety 54 Co-Founder Heather McCullough is two parts wit and one part tenacity, with heaping doses of creativity and intellect on the side. Heather represents the power of hard work, strategy and collaboration. For over 16 years, she has brought game-changing results to professional services firms across the country. As the director of business and practice development at one of the most well-respected law firms in the Carolinas, Heather oversaw all aspects of firm branding and business development, including communications, client experience, events and business development – – all while keeping a keen eye on budgets and ROI.

Heather has led and restructured operational changes while working inside law firms, as well as in a consulting capacity. This experience, combined with her MBA from University of South Carolina, makes her an ideal advisor for firms that want to challenge the status quo and lead change. In the consulting realm, Heather never says no to a challenge. She knows that hollow rebranding and marketing can fall flat, and operates as a tireless advocate for her clients to ensure that efforts are anything but hollow. She is well known in the legal marketing industry and her wheels never stop turning when it comes to generating profit, rapport and direction for her clients.

Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.
The deadline for registration is Friday, July 13, 2018.

Walk-ins and those who register after July 13 will be charged the non-member rate of $60.00.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact prior to July 13.  According to LMA Midwest Region policy, all no-shows and cancellations after July 13 will be billed the full registration rate.