June 14, 2018 | 11:30 AM - 1:30 PM
Jay Harrington, Harrington Communications
A law firm website should not be treated as an online brochure. It should be, or at least it can be, an exciting place for clients to learn new things, draw inspiration to take action toward goals, and serve as the first stop on a prospective client’s buyer’s journey. Done right, a law firm website can be the engine that drives a law firm’s growth.
This presentation will address important problems with which most law firms grapple. Even when they generate large amounts of traffic to their sites, firms don't have mechanisms in place to turn that traffic into leads. Even when the firm does have a means to capture leads, it does not have systems in place to continue the conversations with those leads in order to nurture them and create new business opportunities.
Attendees will be introduced to a five-step system that will allow them to create a lead-generating website that fuels business development. The system focuses on defining target clients and industries, optimizing website content, driving traffic, capturing leads, nurturing prospects along the buyer’s journey, and automating as many processes as possible, on a practice-area-by-practice area basis.
77 West Wacker Drive
Chicago, Illinois 60601
Lunch will be provided.
$40 LMA Members (AAM and ALA members also receive member pricing and must register with a valid discount code. Contact your Association leader for the discount code.)
$60 Non-Members and any registrations after June 11h
Note: LMA Members must be logged in to the LMA website to receive the member rate.
No Valid Registration Types [details]
About Our Presenter
Jay Harrington is an attorney-turned-marketer who is the co-founder and owner of Harrington Communications, a legal marketing and creative services agency that serves law firms across the country with brand strategy, website design and development, content marketing, and other creative services. He is the author of two books, including One of a Kind Lawyer: A Proven Path to a Profitable Law Practice, and the recently released The Essential Associate: Step Up, Stand Out, and Rise to the Top as a Young Lawyer. Before starting his agency, Jay practiced law at Skadden in Chicago, Foley & Lardner in Detroit, and founded a boutique law firm in Detroit. He is a graduate of the University of Michigan Law School. You can find his writing at Attorney at Work, JD Supra, and his own blog Simply Stated.
Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.
Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.
The deadline for registration is Monday, June 11, 2018.
Walk-ins and those who register after June 11 will be charged the non-member rate of $60.00.
LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.
Should you need to cancel your registration, please contact firstname.lastname@example.org prior to June 11. According to LMA Midwest Region policy, all no-shows and cancellations after June 11 will be billed the full registration rate.