Laptops encouraged! Melanie will guide participants through a hands-on, interactive demonstration to build beautiful reports with Google Data Studio. Use analytics to support internal and external initiatives and bolster your messaging to colleagues, attorneys, and clients. Bring your laptop to build your own report during the program.
June 26, 2018, 4:00 PM - 6:30 PM
4:00 – 5:00 PM: Session
5:00 - 6:30 PM: Happy Hour
Jones Walker LLP
201 St. Charles Avenue
New Orleans, LA 70170
LMA Members* - $20
Non-members and Guests - $40
If you have any questions, please contact LMA New Orleans/Baton Rouge Local Group Leader, Mary Margaret Gorman at firstname.lastname@example.org or (504) 582-8207.
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Digital Marketing Strategist
As Jaffe’s law firm digital marketing strategist, Melanie Trudeau helps improve clients’ online visibility. Whether it’s a law firm website, a social media channel or an email marketing program, a firm’s digital presence dictates how potential and existing clients find and interact with the firm’s brand online. By combining content marketing, SEO tactics, email campaigns and social media strategies, she develops an integrated digital marketing formula best suited to each client to provide exponential impact.
With a strong background in Google Analytics and other online measurement tools, Melanie begins from the ground up, determining goals and key performance indicators. Custom reporting allows her to work with clients to track the success of initiatives and adjust tactics where appropriate. With detailed analytical reports, she helps law firm marketers develop the deliverables they need for senior management buy-in and the insight for ongoing and future marketing initiatives.
Thank you to our sponsor!
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