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LMA Mid-Atlantic Region Next Big Thing: Law Firm Strategy Reboot

June 19, 2018 | 12:00 PM - 1:30 PM

Jim Durham, CEO of Clark Hill PLC 

The legal landscape is changing as client expectations evolve and innovations are introduced every day. Join this workshop to discuss disruptive market forces that drive legal buying behavior, gain access to a diagnostic tool to identify strategic options for firms and practice groups, and discuss a framework for strategy development. This will be a highly engaging and participative workshop appropriate for LMA members of all levels.

Learning objectives:

  1. Gain an understanding of the dynamic nature of the legal marketplace today and how the market is being disrupted by new players and technology.
  2. Identify the connection between market trends and strategic options, focusing on two strategic options – Solution Provider and Talent Provider – to illustrate the need to define a strategic direction.
  3. Participate in a “diagnostic” evaluation relating to a practice group or firm strategic position, which will provide input on whether participant should consider a Solution or Talent Provider strategy.
  4. Hear at least two real-life examples of how firms implemented each strategy successfully.

Who should attend:

  • Marketing and Business Development professionals at all levels

BoK: Business of Law

Hunton Andrews Kurth LLP
Riverfront Plaza, East Tower
951 East Byrd Street
Richmond, Virginia 23219


LMA Members (in-person attendance) $15.00
LMA Members (webinar attendance) $10.00
LMA Members (who have prepaid for 2018 events) FREE
Prospective Members $35.00

Note: You must be logged in to the LMA website to receive the member rate.


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2018 Gold Sponsor


About Our Presenter

Jim DurhamJim Durham is a veteran attorney who has worked with hundreds of professional service firms as a consultant and trainer, developing sales, marketing and management strategies designed to change the way lawyers and clients work together. Jim has been a consultant to several in-house legal departments and served as the Chief Marketing and Business Development Officer for three AmLaw100 firms. He was also General Counsel and VP of Marketing for Senior Tour Players, Inc., and the Sr. VP of Sponsorship for MLB Advanced Media (MLB.Com). He is the author of The Essential Little Book of Great Lawyering, and is co-editor and contributing author of the American Bar Association’s book: The Lawyer’s Guide to Marketing Your Practice. In 2010, Jim was inducted into the Legal Marketing Association Hall of Fame.

Jim is a dynamic keynote speaker, and an engaging trainer and coach. He currently serves as the Chief Marketing Officer for Clark Hill, a fast-growing international law firm.

Important Information

The LMA event management tool requires logging into your account to receive member pricing. Simply click the registration link above, select "Register Using Your Member Account" and follow the login prompts.

If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts. Non-members may also create guest logins.

Walk-ins are welcome as space permits. Cash or checks made payable to "LMA Mid-Atlantic Region" will be accepted at the door. NO credit cards accepted.

Cancellations must be made within 2 business days of the program. No shows and cancellations within 2 business days of the program will be charged as follows: Members: $15 ($10 if registered for webinar only); Non-members $35.