Kansas City Local Group

PR That Drives BD – We're Not in PR for PR's Sake

May 18, 2018 | 8:30 AM - 10:00 AM

Presented by:
Burton Taylor

Please join us for a breakfast program this month!

This presentation serves as a case study for why our law firm marketing departments should look at public relations from a different angle. Too often, media relations is thought of as a soft, community affairs function of a business, but in the law firm environment – where the product we are selling are the attorneys who work for our firm – public relations can be among our greatest tools for strengthening an attorney's credibility and reputation. Effectively used, PR can also create a pathway directly toward a new client. This presentation will offer examples of how a PR manager can work with the business development team to achieve outcomes with traditional PR, thought leadership and third party endorsements that strengthen reputations and enhance credibility in areas of interest to prospective clients. In turn, we will cover the more important task of leveraging those results to advance various business development pursuits.

Trozzolo Communications Group
811 Wyandotte Street
Kansas City, Missouri 64105

There is a small lot on the north side of the building (southeast corner of 8th and Wyandotte). There is also street parking directly in front of the building and across the street. In an effort to minimize street parking, we recommend carpooling if possible.

Breakfast will be provided.

$25 LMA Members
$35 Non-Members and any registrations after May 15th
Note: You must be logged in to the LMA website to receive the member rate.


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About the Presenter

Burton Taylor is founder of Proventus Consulting, which is a national marketing, public relations and business development agency that represents several of the nation's largest law firms as well as the industry's most well-regarded boutiques. Recognized by the National Law Journal’s as the No. 1 Legal PR agency in its Best of the Midwest rankings, Proventus works with clients to develop and execute on media relations strategies that strengthen reputation, increase visibility and drive business development for a firm.

Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.

The deadline for registration is Tuesday, May 15, 2018.

Walk-ins and those who register after May 15 will be charged the non-member rate of $35.00.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to May 15. According to LMA Midwest Region policy, all no-shows and cancellations after May 15 will be billed the full registration rate.