Midwest Region

The Case for Content: Developing a Winning Content Strategy for Your Law Firm

May 23, 2018 | 11:30 AM - 1:00 PM

Presenter:
Jason Therrien, Founder & President, thunder::tech

While marketing is a critical element for most law firms, many lack a cohesive and actionable content marketing strategy to tie marketing efforts together. Creating compelling content is a great way to educate and inform current and potential clients, position your firm as a thought leader, and differentiate your firm from competitors - but getting started can feel overwhelming.

Join thunder::tech founder and president Jason Therrien to learn the steps needed to develop a workable content strategy, how to repurpose and share content to maximize its reach, and how to leverage content to win business and receive the highest return on your marketing investment.

Attendees will learn how to:

  • Develop and document your content strategy 
  • Plan out, create, and optimize engaging content that resonates with your clients
  • Develop a multi-channel content distribution strategy 
  • Measure your content’s success and iterate on your approach

The speakers will present live in Cleveland, Ohio, and will be simulcast in real-time to our other host firms in Columbus and Cincinnati.

Live Speaker Location:
Benesch
200 Public Square
Suite 2300
Cleveland, Ohio 44114

Simulcast Locations:

BakerHostetler
200 Civic Center Drive
Suite 1200
Columbus, Ohio 43215

Graydon Head
312 Walnut Street
Suite 1800
Cincinnati, Ohio 45202

Lunch will be provided

$25 LMA Members
$40 Non-Members and any registrations after May 17

Note: You must be logged in to the LMA website to receive the member rate.


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About the Presenter

Jason TherrienJason Therrien is an entrepreneur, small business leader and marketing expert. He’s started several businesses since 1997, including thunder::tech as a web design firm in 1999 while attending John Carroll University. Today, that firm has grown into a 40-person integrated marketing agency that specializes in creating online and offline marketing campaigns. With more than 20 years of experience in digital services, branding, advertising, communications and marketing, Therrien is well respected for his business leadership and entrepreneurial vision.

Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.

IMPORTANT NOTE:
The deadline for registration is Thursday, May 17, 2018.

Walk-ins and those who register after May 17 will be charged the non-member rate of $40.00.

LMA Midwest reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to May 17. According to LMA Midwest Region policy, all no-shows and cancellations after May 17 will be billed the full registration rate.