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Diversity & Inclusion 2.0: Taking the Next Step

May 10, 2018 | 12:00 PM - 2:00 PM

Your recruitment efforts have started to bear fruit: your firm is more diverse. So what’s next? In line with current industry conversations, our esteemed panelists will address the shift from diversity to inclusion – and what inclusive leadership really looks like.

Our panel will also address the following topics:

  • The business case for D&I (hint: clients demand it)
  • The increase in data-driven approaches to D&I
  • The focus on getting more diversity within firm leadership
  • How to market your firm’s D&I efforts (and what not to do)
  • Pitches, proposals, and RFP responses
  • The role of D&I in recruitment and lateral integration
  • Current trends
  • Partnering with clients on D&I issues

Who should attend:

  • Marketing and Business Development professionals are the primary audience. Themes will be of interest to everyone, however decision makers will especially gain insight into how to contribute/implement effective D&I strategies.
  • We invite you to bring your firm’s D&I professional at the member rate. Please email Scott Pacheco at sepacheco@lerchearly.com if you are interested.

Learning Objectives:

  • Understand the business case for D&I across the spectrum of marketing functions
  • How to use data to improve/augment D&I efforts
  • Understanding the difference between having diversity and being inclusive leaders

Location:
TBD
Washington, DC

Cost:

LMA Members Early Bird (through April 27th) $30.00
LMA Members Late Registration (beginning April 28th) $40.00

Prospective Members Early Bird (through April 27th) $45.00
Prospective Members Late Registration (beginning April 28th) $60.00

Note: You must be logged in to the LMA website to receive the member rate.


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About Our Panelists

Jose CunninghamJosé Cunningham, Chief Marketing and Business Development Officer, Nixon Peabody LLP
José previously served in similar positions at Crowell & Moring and Shaw Pittman. He is a globally minded client development and marketing executive with experience living and working in more than 40 countries. As a former Foreign Service Officer and sales professional he currently applies persuasive communications, negotiations, and management acumen in the international legal industry, with a reputation as a results-focused and effectual leader with a proven ability and talent for motivating diverse teams and building relationships. José began his professional career as an analyst for the U.S. Department of Defense, researching and reporting on Soviet and Eastern European political and military developments. He then went on to work for the U.S. Department of State as a Foreign Service Officer assigned to Berlin, Germany, as the ambassador’s aide and vice-consul. José is Chairman of the DC Republican Party, and serves as co-chair of the Legal Marketing Association's Diversity & Inclusion Committee.

Lia DorseyLia Dorsey, Director of Diversity and Inclusion, Eversheds Sutherland (US) LLP
Lia collaborates with the executive committee and other key partners to develop and implement the firm’s diversity and inclusion strategic plan. She works across various departments to expand the firm’s efforts in the recruitment, development, promotion and retention of diverse groups of attorneys. Lia is also a thought leader in the movement to improve diversity and inclusion at law firms. She was recently elected Vice President of the Board of Directors for the Association of Law Firm Diversity Professionals, and serves on the newly-formed Legal Marketing Association’s Diversity and Inclusion Committee and its Advocacy Task Force. She also speaks at conferences and seminars across the country, volunteers in the community, and supports several philanthropic organizations. Prior to her career in the legal industry, Lia was a top-producing sales executive.

Kathryn Holmes JohnsonKathryn Holmes Johnson, Director of Marketing and Communications, Sterne, Kessler, Goldstein & Fox P.L.L.C.
Kathryn is responsible for developing and executing strategic marketing and PR initiatives for the 130-attorney, IP specialty firm in Washington, DC. During her legal career, Kathryn has worked in marketing communications at a who’s-who of AmLaw firms, including serving as the director of communications for both Akin Gump and Crowell & Moring. At Nixon Peabody, she held the position of senior marketing manager, where she oversaw a six-member regional marketing team responsible for all of the firm's localized marketing programs, both domestic and international. Kathryn has played a key role in the diversity programs at the four firms where she has worked, including her current tenure on Sterne Kessler's Diversity Committee.

More Speakers to be Announced Shortly

Important Information

REGISTRATION:
The LMA event management tool requires logging into your www.legalmarketing.org account to receive member pricing. Simply click the registration link above, select "Register Using Your Member Account" and follow the login prompts.

If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts.  Non-members may also create guest logins.

WALK-IN POLICY:
Walk-ins are welcome as space permits. Cash or checks made payable to "LMA Mid-Atlantic Region" will be accepted at the door.

CANCELLATION POLICY:
Any cancellations made before April 27 will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.