May 10, 2018 | 12:00 PM - 2:00 PM
Your recruitment efforts have started to bear fruit: your firm is more diverse. So what’s next? In line with current industry conversations, our esteemed panelists will address the shift from diversity to inclusion – and what inclusive leadership really looks like.
Our panel will also address the following topics:
- The business case for D&I (hint: clients demand it)
- The increase in data-driven approaches to D&I
- The focus on getting more diversity within firm leadership
- How to market your firm’s D&I efforts (and what not to do)
- Pitches, proposals, and RFP responses
- The role of D&I in recruitment and lateral integration
- Current trends
- Partnering with clients on D&I issues
Who should attend:
- Marketing and Business Development professionals are the primary audience. Themes will be of interest to everyone, however decision makers will especially gain insight into how to contribute/implement effective D&I strategies.
- We invite you to bring your firm’s D&I professional at the member rate. Please email Scott Pacheco at email@example.com if you are interested.
- Understand the business case for D&I across the spectrum of marketing functions
- How to use data to improve/augment D&I efforts
- Understanding the difference between having diversity and being inclusive leaders
LMA Members Early Bird (through April 27th) $30.00
LMA Members Late Registration (beginning April 28th) $40.00
Prospective Members Early Bird (through April 27th) $45.00
Prospective Members Late Registration (beginning April 28th) $60.00
Note: You must be logged in to the LMA website to receive the member rate.
About Our Panelists
José Cunningham, Chief Marketing and Business Development Officer, Nixon Peabody LLP
José previously served in similar positions at Crowell & Moring and Shaw Pittman. He is a globally minded client development and marketing executive with experience living and working in more than 40 countries. As a former Foreign Service Officer and sales professional he currently applies persuasive communications, negotiations, and management acumen in the international legal industry, with a reputation as a results-focused and effectual leader with a proven ability and talent for motivating diverse teams and building relationships. José began his professional career as an analyst for the U.S. Department of Defense, researching and reporting on Soviet and Eastern European political and military developments. He then went on to work for the U.S. Department of State as a Foreign Service Officer assigned to Berlin, Germany, as the ambassador’s aide and vice-consul. José is Chairman of the DC Republican Party, and serves as co-chair of the Legal Marketing Association's Diversity & Inclusion Committee.
Lia Dorsey, Director of Diversity and Inclusion, Eversheds Sutherland (US) LLP
Lia collaborates with the executive committee and other key partners to develop and implement the firm’s diversity and inclusion strategic plan. She works across various departments to expand the firm’s efforts in the recruitment, development, promotion and retention of diverse groups of attorneys. Lia is also a thought leader in the movement to improve diversity and inclusion at law firms. She was recently elected Vice President of the Board of Directors for the Association of Law Firm Diversity Professionals, and serves on the newly-formed Legal Marketing Association’s Diversity and Inclusion Committee and its Advocacy Task Force. She also speaks at conferences and seminars across the country, volunteers in the community, and supports several philanthropic organizations. Prior to her career in the legal industry, Lia was a top-producing sales executive.
Kathryn Holmes Johnson, Director of Marketing and Communications, Sterne, Kessler, Goldstein & Fox P.L.L.C.
Kathryn is responsible for developing and executing strategic marketing and PR initiatives for the 130-attorney, IP specialty firm in Washington, DC. During her legal career, Kathryn has worked in marketing communications at a who’s-who of AmLaw firms, including serving as the director of communications for both Akin Gump and Crowell & Moring. At Nixon Peabody, she held the position of senior marketing manager, where she oversaw a six-member regional marketing team responsible for all of the firm's localized marketing programs, both domestic and international. Kathryn has played a key role in the diversity programs at the four firms where she has worked, including her current tenure on Sterne Kessler's Diversity Committee.
More Speakers to be Announced Shortly
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