Tampa Bay Local Group

Join LMA Tampa Bay for

Revenue Generation through Client Appreciation

Presented by Heather McCullough, Society 54

We often hear legal marketing is still a relationships game. One of the most important components of your business plan should be to strengthen existing relationships; client appreciation programs assist firms in retaining existing clients and developing repeat business. In the increasingly-competitive legal market, client appreciation programs also help guard against competitors by solidifying loyalty. This session will include the argument for investing more in existing clients and examples of successful program components, including client teams, client feedback, client entertainment, and expressions of gratitude.

Key takeaways

  • Making the case to leadership for investing more in existing clients.
  • Understanding the client satisfaction spectrum and striving for loyalty and advocacy in client relationships.
  • Examples of law firm client appreciation programs and what makes them successful.

May 17, 2018 | 11:30 a.m. - 1:00 p.m.
Networking: 11:30 a.m. - 12:00 p.m.
Program: 12:00 - 1:00 p.m. 

Shumaker, Loop & Kendrick, LLP
Bank of America
101 E Kennedy Blvd, Suite 2800
Tampa, FL 33602

LMA Members - $20.00
Non Members - $40.00

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Note: You must be logged in to the LMA website to receive the member rate. Host firm registrants should select the "Host" option. 

Walk-ins are welcome as space permits. Checks made payable to "Legal Marketing Association" will be accepted at the door.

Any cancellations made before March 26th will be fully refunded. All cancellations made after that date will be billed in full. 


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Our Speaker Heather McCullough:


Society 54 Co-Founder Heather McCullough is two parts wit and one part tenacity, with heaping doses of creativity and intellect on the side. For more than 15 years, she has brought game-changing results to professional services firms across the Southeast. As the director of business and practice development at one of the most well-respected law firms in the Carolinas, Heather oversaw all aspects of firm branding and business development, including communications, client relations, events and business development – – all while keeping a keen eye on budgets and ROI.  In the consulting realm, Heather never says no to a challenge. She is well known in the legal marketing industry and her wheels never stop turning when it comes to generating profit, rapport and direction for her clients.

A special thank you to our May program hosts: 

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Whether it's our commitment to our clients, or to our work in the community, Involvement lies at the core of everything we do. Founded in 1925, Shumaker, Loop & Kendrick, LLP is a full service business law firm with more than 265 attorneys in seven locations - Toledo and Columbus, Ohio; Tampa and Sarasota, Florida; Charleston, South Carolina; Charlotte, North Carolina and Bloomfield Hills, Michigan.

LMASE Tampa Bay Leadership Contacts:

Brandy Waltzer

Brittney Bagiardi

Suzanne Kinman

Nicolas Machado