April 25, 2018 | 11:30 AM - 1:00 PM
Mark T. Greene, Market Intelligence
Businesses worldwide are being transformed by enormous advances in machine learning and artificial intelligence (AI). Very large investments are being made by some of the world’s largest tech companies, including several in the legal space. Some corporations are already engaging AI solutions to meet at least part of their legal needs. Others will soon. Your firm can be a passive bystander or part of the solution.
In this program, we will explore how the legal services industry soon will bear little resemblance to the bill-by-the-hour profession of the last century. As legal services evolve, so must your marketing. Join us for this program to gain enough understanding of AI to be prepared to take your seat at the table as your firm makes strategic decisions regarding deployment of AI in the provision of legal services and your marketing of those services.
We will discuss the implications of AI for legal marketing, including:
- A review of the AI services now being offered to and engaged by law firms and their clients
- How and when AI is likely to transform the business of your law firm
- How buyers of legal services leverage AI
- How to become part of this strategic discussion within your firm
- The most likely impacts of this transformation on legal marketing
- How you and your team can stay on top of this change and prepare for it
The speaker will present live in Cleveland, Ohio, and will be simulcast in real-time to our other host firms in Columbus and Cincinnati.
Live Speaker Location:
Littler Mendelson P.C.
1100 Superior Avenue East
Cleveland, Ohio 44114
Vorys, Sater, Seymour and Pease LLP
52 East Gay Street
Columbus, Ohio 43215
312 Walnut Street
Cincinnati, Ohio 45202
Lunch will be provided
$25 LMA Members
$40 Non-Members and any registrations after April 19
Note: You must be logged in to the LMA website to receive the member rate.
About Our Presenter
After more than a decade as a CMO at AmLaw 200 firms, Mark T. Greene, Ph.D. is a freelance consultant. For three decades, Mark has been one of the pioneers in legal marketing and business development. He is a frequent speaker and writer regarding market research, competitive intelligence, branding, and business strategy for professional service firms.
Mark was inducted into the Legal Marketing Association's Hall of Fame in 2008, is a Distinguished Graduate Alumni of the University of North Carolina, is President-Elect of the College of Law Practice Management, was named in the inaugural list of "Business of Law Trailblazers & Pioneers" by the National Law Journal, is certified by the Academy of Competitive Intelligence as a Master-Level CI Practitioner, and was a 2014 winner of Nashville Business Journal’s CMOs of the Year Award. Mark was trained by GE as a Six Sigma Black Belt and Champion.
Outside the marketing world, Mark is active on behalf of environmental organizations, is a master SCUBA diver, Boy Scout leader and avid cyclist.
Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.
Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.
The deadline for registration is Thursday, April 19, 2018.
Walk-ins and those who register after April 19 will be charged the non-member rate of $40.00.
LMA Midwest reserves the right to cancel the registration of any registrant with an outstanding balance.
Should you need to cancel your registration, please contact firstname.lastname@example.org prior to April 19. According to LMA Midwest Region policy, all no-shows and cancellations after April 19 will be billed the full registration rate.