Orlando Local Group

A Picture is Worth 1000 Words: Using Data Realization to Influence Behavior

Wednesday, May 16, 2018 | 11:30 AM - 1:00 PM

Presenter: Heather McCullough, Society 54
Name

Topic Description:

How can legal marketing and business development departments better understand how to incorporate best practices for realizing data into their reporting structure to influence behavior and promote cultural changes?  It’s simply using our masterful communication skills combined with analytics to present things differently. 

Data Realization, while not widely used in legal, has started to infiltrate our industry over the past few years mostly in the areas of Litigation and E-discovery as an easy way to tell stories.  Using visuals to display dynamic data can be very impactful, allowing for the ability to quickly and easily interpret trends, threats and opportunities.  

Data Realization can be the holy grail for our industry if we can learn how to harness the data and deliver it in an accurate and meaningful way- providing the ability to persuade and influence the decision-making process by communicating in a way that can be easily understood. 

Learning Objectives

During this session, attendees will have the opportunity to learn:

  • Blending of Science and Art- overview of the concept
  • Why it’s important and why it works
  • Challenges that need to be addressed
  • Strategies and tools for building a platform
  • What types of displays are most impactful
Location:  Baker Hostetler

200 S Orange Ave # 2300

Orlando, FL 32801

Cost:
Members $20
Non-Members $40


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