Los Angeles Local Group

Not All Fun and Games: 

Using Gamification to Accelerate Your Initiatives

March 28, 2018 | 12:00 P.M. - 1:30 p.m.


Monica Kuniyoshi  |  Associate Director, Marketing & BD Operations and Development, K&L Gates

David Ackert  | President, Ackert Advisory

Research shows that people don’t change their behavior because you tell them to – even when it is in their best interest. The latest marketwide survey shows that accountability is the top BD problem law firms face.

There is another way – gamification. Gamification combines the mechanics of what makes games so alluring and applies those mechanics deliberately to encourage people to change their behavior in ways that support business objectives. And with the coming of age of Millennials and Gen Z, gamification is more relevant than ever.

Join David Ackert of The Ackert Advisory and Monica Rodriguez Kuniyoshi of K&L Gates for an interactive workshop where you will:
  • Learn the behavioral science behind gamification – why it works and how to apply it
  • Explore several gamified projects designed to accelerate behavior change in lawyers, marketing staff, and other professionals
  • Apply the Werbach & Hunter 6D Gamification Framework to your own project that you will tackle as a small group
  • See first-hand how gamification can accelerate your initiatives
Gamification is serious business. Make it yours.

Can’t make it to OC for the program?  LMA has a full calendar of Webinars available here.

Fox Rothschild LLP
10250 Constellation Blvd., Suite 900
Los Angeles, CA 90067-1506

Parking will not be hosted. Parking at Westfield Century City is recommended.


Complimentary for LMA Members
Prospective Members $50.00

Note: You must be logged in to the LMA website to receive the member rate.


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About Our Presenters


Monica Kuniyoshi

Associate Director, Marketing & BD Operations and Development

K&L Gates


David Ackert

President, Ackert Advisory


Walk-ins are welcome as space permits. Cash or checks made payable to "LMA West Region" will be accepted at the door.


Any cancellations made 7 days before the event will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.