When it’s time to develop your firm’s marketing plan, how do you get started? DO you get started? Or are you promptly stuck, lost, and frustrated with the process? Do others in the firm participate in the process or are you alone?
Ease that inner turmoil and sense of being lost with the insights Vicki McCullough will share in this discussion. You will learn three questions you can use to kick off a stalled planning session, how to use the information those questions generate, and the next steps to take in developing a productive plan. If you’ve ever struggled with the planning process or want to improve an already finely-tuned technique, this session is for you.
Settle in, take a deep breath, and address three simple questions. You’re on track to develop a well-thought out plan that guides your firm to success.
March 20, 2018 11:30 AM - 1:00 PM
Bickerstaff Heath Delgado Acosta LLP
3711 S. Mo-Pac, Bldg. 1, Ste. 300
Austin, TX 78746
Prospective Members: $40
Lunch will be provided.
Questions? Contact Hunter Rowe, firstname.lastname@example.org.
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Vicki R. McCullough
Founder & President
Vicki R. McCullough has more than 20 years’ corporate experience in marketing, communications, sales, and account management. She is the founder and president of Sequitur Marketing, a marketing consulting business she launched in 2013. Sequitur works with professional and consulting services firms, helping them build stronger, more effective marketing programs.
Vicki is a member of the American Marketing Association (AMA), Society for Marketing Professional Services (SMPS), Legal Marketing Association (LMA), Freelance Austin, and the Metropolitan Breakfast Club. She also participates in ProductCamp Austin, Austin Business Owners Meetup, and the Institute for Leadership in Capital Projects (I-LinCP).
She is also an active community supporter and enjoys working with non-profit boards, committees, and volunteer efforts. Organizations she serves or has served include the, People’s Community Clinic, UMLAUF Sculpture Garden and Museum, M.D. Anderson Cancer Center’s Children’s Art Project, and ZACH Theatre.
Just what is a sequitur? You’re probably familiar with a non sequitur, a statement that seems to come out of nowhere, not logically connected to anything that went before it. It’s too easy for your marketing program to wander into being a non sequitur. You want attention, but from whom? And what kind of attention? How much is it costing you to get it? Is it actually improving your bottom line?
Sequitur Marketing relies on experience and logic to make sure your marketing activities drive your business toward your goals.
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