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Strengths-Based Selling: Igniting Talent to Sell Value & Close Business

March 22, 2018 | 11:30 AM - 1:30 PM

Tasneem K. Goodman, Managing Director, GrowthPlay

You have to be an extrovert to be a good seller. Rainmaking is all about getting out there and meeting new people. Lawyers aren’t naturally good at selling.

If you are like most legal marketers, you have heard these refrains and many others like them about lawyers and their ability (or lack thereof) to develop business. Talent research, however, tells a different story and debunks these myths.

This program will focus on GrowthPlay’s latest talent analytics and insights about strengths-based selling through our proprietary business development profiles that your lawyers and firm can leverage to accelerate revenue. You also will learn essential best practices for value selling and closing that optimize conditions for the buyer of legal services to make repeatable, predictable and profitable purchases.

Union League Club of Chicago
65 West Jackson Boulevard
Crystal Room
Chicago, Illinois 60606

Lunch will be provided.

$40 LMA Members (AAM and ALA members also receive member pricing and must register with a valid discount code.  Contact your Association leader for the discount code.)
$60 Non-Members and any registrations after March 19th
Note: LMA Members must be logged in to the LMA website to receive the member rate.


No Valid Registration Types [details]


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About Our Presenter

Tasneen GoodmanTasneem K. Goodman, Managing Director, GrowthPlay
Tasneem Goodman has spent more than 15 years in the professional services space working with lawyers and other professionals to grow their businesses and helping firms make the most of their relationships with their clients, their talent and their recruits. Prior to joining GrowthPlay, Tasneem was a partner and the Director of Marketing at Katten Muchin Rosenman, where she led the firm’s marketing and business-development team. Tasneem previously practiced law in the corporate department of Latham & Watkins and in the restructuring group of Kirkland & Ellis.

Tasneem is Vice President of the Alumni Board of the University of Chicago, which cultivates engagement of the worldwide University of Chicago alumni community. Tasneem graduated from the University of Chicago Law School and earned her Bachelor’s degree, with honors, from the University of Chicago.

Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.
The deadline for registration is Monday, March 19, 2018.

Walk-ins and those who register after March 19 will be charged the non-member rate of $60.00.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact prior to March 19. According to LMA Midwest Region policy, all no-shows and cancellations after March 19 will be billed the full registration rate.