February 8, 2018 | 11:30 AM - 1:15 PM
Businesses worldwide are being transformed by enormous advances in machine learning and artificial intelligence (AI). Very large investments are being made by some of the world’s largest tech companies, including several in the legal space. Some corporations are already engaging AI solutions to meet at least part of their legal needs. Others will soon. Your firm can be a passive bystander or part of the solution.
In this program, we will explore how the legal services industry soon will bear little resemblance to the bill-by-the-hour profession of the last century. As legal services evolve, so must your marketing. Join us for this program to gain enough understanding of AI to be prepared to take your seat at the table as your firm makes strategic decisions regarding deployment of AI in the provision of legal services and your marketing of those services.
We will discuss the implications of AI for legal marketing, including:
- A review of the AI services now being offered to and engaged by law firms and their clients
- How and when AI is likely to transform the business of your law firm
- How buyers of legal services leverage AI
- How to become part of this strategic discussion within your firm
- The most likely impacts of this transformation on legal marketing
- How you and your team can stay on top of this change and prepare for it
38505 Woodward Avenue
Bloomfield Hills, Michigan 48304
Lunch will be provided.
$25 LMA Members
$35 Non-Members and any registrations after February 2nd
Note: You must be logged in to the LMA website to receive the member rate.
About Our Presenter
After more than a decade as a CMO at AmLaw 200 firms, Mark T. Greene, Ph.D. is a freelance consultant. For three decades, Mark has been one of the pioneers in legal marketing and business development. He is a frequent speaker and writer regarding market research, competitive intelligence, branding, and business strategy for professional service firms.
Mark was inducted into the Legal Marketing Association's Hall of Fame in 2008, is a Distinguished Graduate Alumni of the University of North Carolina, is President-Elect of the College of Law Practice Management, was named in the inaugural list of "Business of Law Trailblazers & Pioneers" by the National Law Journal, is certified by the Academy of Competitive Intelligence as a Master-Level CI Practitioner, and was a 2014 winner of Nashville Business Journal’s CMOs of the Year Award. Mark was trained by GE as a Six Sigma Black Belt and Champion.
Outside the marketing world, Mark is active on behalf of environmental organizations, is a master SCUBA diver, Boy Scout leader and avid cyclist.
Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.
Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.
The deadline for registration is Friday, February 2, 2017.
Walk-ins and those who register after February 2 will be charged the non-member rate of $35.00.
LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.
Should you need to cancel your registration, please contact firstname.lastname@example.org prior to February 2. According to LMA Midwest Region policy, all no-shows and cancellations after February 2 will be billed the full registration rate.