Mid-Atlantic


Mid-Atlantic Future Leaders | Decoding Legal Tech Tools

woodyear.jpgCMS. CRM. Marketing automation. The list goes on. Marketing tech tools are now commonplace in our industry. Most marketers, regardless of their positions, use some legal technology weekly, if not daily. Technology has the power to make our lives as legal marketers easier – but it can also be frustrating and overwhelming.

That’s why our January brownbag aims to demystify the tech tools that many firms use. The program will cover topics such as:

  • What is the marketing technology stack?
  • How can firms use the different tools available in the marketplace?
  • How can marketing and IT work better together when it comes to tech programs?
  • Teaching yourself tech: where to go and what to know.

Our speaker is Michelle Woodyear, director of digital marketing at Covington & Burling LLP, an AmLaw 100 firm with over 1,000 attorneys. Michelle has a strong analytic and technical background and extensive business experience. At Covington, she heads up the digital marketing team, where they are updating the marketing technology stack, developing tools for robust marketing campaigns, creating dashboards for measurement and decision making, and developing user personas and targeted content strategy to reach their key audiences. She is thrilled to be part of the innovation and transformation of the digital marketing function.

Don’t forget to pass this along to other legal marketers with less than five years of experience who may have an interest in the program. We look forward to seeing you there!

Wednesday, January 24, 2018 | 12:00 PM - 1:00 PM

Metro Center (Register for details)

Future Leader brownbags are complimentary to LMA members
Prospective Members $20


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The Future Leaders Shared Interest Group serves in-house legal marketers with fewer than five years of legal marketing experience by providing them with support, mentorship, peer networking opportunities, and relevant training. The group meets monthly, hosting specialized programs designed to meet the challenges faced by newer legal marketers and social happy hours where members can connect. For more information about our SIG contact Rachel Patterson and Sarah Blanchard.

Cancellation Policy: Unfortunately, we cannot accept credit cards at the door. Any cancellations made before January 21 will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.

For questions or concerns about your event registration, please contact lmamidatlantic@legalmarketing.org