Indianpolis Local Group

PR That Drives BD –
We're Not in PR for PR's Sake

January 10, 2018 | 11:30 AM - 1:00 PM

Burton Taylor

Burton Taylor will present a case for why our law firm marketing departments should look at public relations through a different lens. Too often, media relations is thought of as a community affairs function of a business, but in the law firm environment -- where the products we are selling are the attorneys who work for our firms -- public relations can be an effective business development tool. Taylor's presentation will highlight that we are not in PR for PR's sake, but we are engaged in public relations to achieve very specific outcomes – namely to generate new business for the firm.

This presentation will focus on both quantifiable measures and case studies that demonstrate the value strategic media relations efforts can add to a firm’s business development outcomes. The key takeaways will be concrete examples of how business development managers can rely on their colleagues in PR to achieve media visibility, thought leadership and third party endorsements to drive your firm's larger business development strategy. More specifically, the presentation will demonstrate ways in which effective public relations can not only result in credible collateral pieces that enhance your firm's reputation (and marketing materials), but also help your firm cultivate entirely new relationships with prospective clients.

Kightlinger & Gray
One Indiana Square
Suite 300
211 North Pennsylvania Street
Indianapolis, Indiana 46204

Lunch will be provided.

$25 LMA Members
$35 Non-Members and any registrations after January 8
Note: You must be logged in to the LMA website to receive the member rate.


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About Our Presenter

Burton Taylor is founder of Proventus Consulting, which is a national marketing, public relations and business development agency that represents several of the nation's largest law firms as well as the industry's most well-regarded boutiques. Recognized by the National Law Journal’s as the No. 1 Legal PR agency in its Best of the Midwest rankings, Proventus works with clients to develop and execute on media relations strategies that strengthen reputation, increase visibility and drive business development for a firm.

Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door. .

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.

The deadline for registration is Monday, January 8, 2018.

Walk-ins and those who register after January 8 will be charged the non-member rate of $35.00.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance..

Should you need to cancel your registration, please contact prior to January 8. According to LMA Midwest Region policy, all no-shows and cancellations after January 8 will be billed the full registration rate.