Businesses worldwide will be transformed over the next few years by enormous advances in machine learning and artificial intelligence (AI). Very large investments are being made by some of the world’s largest tech companies, including several in the legal space. Some corporations are already engaging AI solutions to meet at least part of their legal needs. Others will soon. In each case, your firm can be a passive bystander or part of the solution.
In this program, we will explore how the provision of legal services soon will bear little resemblance to the bill-by-the-hour profession of the last century. As the legal services evolve, so must your marketing.
This program will arm you with enough understanding of AI to take your seat at the table as your firm makes strategic decisions regarding its deployment of Artificial Intelligence in the provision of legal services and your marketing of those services.
We will discuss the implications of artificial intelligence for legal marketing, including:
- A review the AI services now being offered to and engaged by law firms and their clients
- How and when AI is likely to transform the business of your law firm
- How buyers of legal services leverage AI
- How to become part of this strategic discussion within your firm
- The most likely impacts of this transformation on legal marketing
- How you and your team can stay on top of this change and prepare for it
Suggested Background before Attending:
- Read: 15 Examples of AI in Marketing
- Watch: How Artificial Intelligence is Changing the Future of Legal Marketing
(free to view once you have registered at the ON24 prompt screen)
January 18, 2018 11:30 AM - 1:00 PM
11:30 AM: Registration & Networking
12:00 PM: Presentation and Lunch
Courtyard by Marriott, Denver
934 16th St.
Denver, CO 80202
LMA & ALA Members: $30
Students/Careers in Transition: $20
If you have any questions, please contact Matt Plavnick, firstname.lastname@example.org.
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About our Speaker
Founder & President
Right Hat LLC
Elonide Semmes is the President of Right Hat, a brand consultancy that helps organizations create simple yet powerful brands. Elonide likes nothing more than to take complicated messaging and simplify it both in words and visually. At the heart of Right Hat's approach is getting into the minds of buyers by grounding strategy in external research, not just internal opinions.
Elonide was a founding member of the Legal Marketing Association Mid-Atlantic chapter and has served on the Board of Directors of both the Mid-Atlantic and New England chapters. Elonide has been inducted into the Legal Marketing Association Hall of Fame and the College of Law Practice Management.
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