Minnesota Local Group

Artificial Intelligence: What It Means for the Legal Space and Your Role in Legal Marketing

December 14, 2017 | 11:30 AM - 1:30 PM

Patrick Fuller

Businesses worldwide are being transformed by enormous advances in machine learning and artificial intelligence (AI). Very large investments are being made by some of the world’s largest tech companies, including several in the legal space. Some corporations are already engaging AI solutions to meet at least part of their legal needs. Others will soon. Your firm can be a passive bystander or part of the solution.

In this program, we will explore how the legal services industry soon will bear little resemblance to the bill-by-the-hour profession of the last century. As legal services evolve, so must your marketing. Join us for this program to gain enough understanding of AI to be prepared to take your seat at the table as your firm makes strategic decisions regarding deployment of AI in the provision of legal services and your marketing of those services.

We will discuss the implications of AI for legal marketing, including:

  • A review of the AI services now being offered to and engaged by law firms and their clients
  • How and when AI is likely to transform the business of your law firm
  • How buyers of legal services leverage AI
  • How to become part of this strategic discussion within your firm
  • The most likely impacts of this transformation on legal marketing
  • How you and your team can stay on top of this change and prepare for it

Stinson Leonard Street
50 South 6th Street
Suite 2600
Minneapolis, Minnesota 55402

Lunch will be provided.

$20 LMA Members
$30 Non-Members and any registrations after 9:00 am December 11th

$30 LMA Members walk-in rate
$40 Non-Members walk-in rate

Note: You must be logged in to the LMA website to receive the member rate.


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About Our Presenter

Patrick FullerPatrick Fuller is the Sr. Director of Legal Intelligence at ALM Intelligence. He is an accomplished Executive with nearly 20 years of experience within the legal profession. Most recently, he’s served as the VP of Business Development for AI start-up Neota Logic, and previous to that was the Director Legal Analytics for Wolters Kluwer’s ELM Solutions, working with legal departments to define, measure, and take action on key performance indicators for law departments and operations. Over his career, he’s had roles in business development, senior management, and consulting. He is a frequent author and lecturer who has logged more than 200 speaking and authorship credits within the legal profession over his career. Patrick is a Fellow in The College of Law Practice Management. 

Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.

The deadline for registration is Monday, December 11, 2017, at 9:00 am.

Walk-ins and those who register after December 11 will be charged the appropriate walk-in rate.

LMA Midwest reserves the right to cancel the registration of any registrant with an outstanding balance.
Should you need to cancel your registration, please contact events@lmamidwest.org prior to December 11. According to LMA Midwest Region policy, all no-shows and cancellations after December 11 will be billed the appropriate walk-in rate.