Digital marketing is becoming increasingly important in our ever more internet-connected world. Having a website is not enough – it’s also important to make sure your firm’s website and content are helping drive business to your attorneys by showing up in search.
Our December brownbag will focus on search engine optimization (SEO) and how you as a newer legal marketer can contribute to your firm’s digital marketing efforts. This program will be a roundtable discussion and we’ll cover topics such as:
- SEO: what is it and why it’s important
- How a law firm site can utilize SEO
- Basics of using Google Adwords
- Which KPIs are important and how to best present the data
- Real-world examples of what coordinators can do to help website analytics drive business development
Our speakers are Jacqueline Madarang and Jacob Berschauer. Jacqueline is senior marketing technology manager at Bradley, an Am Law 200 law firm with over 550 attorneys in nine offices. She oversees and manages the firm’s marketing technology stack, including the implementation of new tools firm wide to assist in marketing and business development. She leads the firm’s marketing technology team, its efforts in business development technology, marketing technology and digital marketing. She helps attorneys understand technology, social media and content marketing, and how they can apply these to business development and get results.
Jacob Berschauer is the marketing technology manager at Venable, an Am Law 100 firm with 675 attorneys in nine offices across the country. With more than 10 years of marketing experience, he manages the firm’s marketing technology team. Under his leadership, they work to modernize the firm’s digital environment, which gives attorneys the tools needed to work smarter while producing positive results.
Don’t forget to pass this along to other legal marketers with less than five years of experience who may have an interest in the program. We look forward to seeing you there!
Monday, December 11, 2017 | 12:00 PM - 1:00 PM
600 Massachusetts Avenue, NW
Washington, DC 20001
Gallery Place/Chinatown (Red/Green/Yellow)
Future Leader brownbags are complimentary to LMA members
Prospective Members $20
No Valid Registration Types [details]
The Future Leaders Shared Interest Group serves in-house legal marketers with fewer than five years of legal marketing experience by providing them with support, mentorship, peer networking opportunities, and relevant training. The group meets monthly, hosting specialized programs designed to meet the challenges faced by newer legal marketers and social happy hours where members can connect. For more information about our SIG contact Ashley Briggs and Scott Pacheco.
Cancellation Policy: Unfortunately, we cannot accept credit cards at the door. Any cancellations made before May 17th will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.
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