As artificial intelligence continues to grow with client experience, one model that has shown significant results as it pertains to advertising is with geo-targeted ad buys. This is essentially the method of utilizing geolocation through digital media to offer different content and brand messaging to a visitor based on his/her location.
Let's apply this concept to the legal market. As many of our firms market to multiregion jurisdiction, how can we customize the client experience so that it is reflective of our firm’s subculture, consistent of the firm’s overarching brand, and compelling enough to be noticed in a barrage of information overload?
Collectively, we will:
- identify the challenges to building regional marketing platforms,
- address key strategies for overcoming obstacles, and
- build a thoughtful plan to amplify engagement and build client loyalty.
This hands-on, interactive session incorporates case studies, training and roundtable brainstorming on how to create and implement successful targeted plans that are representative of your firm’s various sub-cultures. It is not a one-size-fits-all approach so the practical ideas and tips that are presented will allow attendees the opportunity to create a program that will drive real results within their own firm.
**Special thanks to Paul Hartmann of Hartmann Photo for
FREE HEADSHOTS before the event.
Plan to arrive early to take advantage of this offer.**
November 15, 2017 11:00 AM - 1:00 PM
11:00 AM: Headshots & Networking
12:00 PM: Presentation and Lunch
Guard and Grace
1801 California Street
Denver, CO 80202
Students/Careers in Transition: $20
If you have any questions, please contact Ioanna Athanasopoulos, firstname.lastname@example.org.
About our Speakers
Partner & Co-Founder
Jill Huse is renowned as a trusted professional services advisor. Jill, a certified Worldwide Association of Business Coaches Coach, is highly regarded for her progressive ingenuity, research-based strategy and, most importantly, her ability to deliver results for clients. She has worked in professional services marketing for more than seventeen years, in industries ranging from legal and accounting to insurance and human resources. She has an innate ability to identify, encourage and develop her clients’ unique and differentiating professional strengths, and to help clients leverage these strengths to meet and exceed bottom line goals.
Jill is actively involved in LMA, serving as the President for the Southeastern Chapter in 2014, as well Membership Co-chair on the international level. In 2017, she joins the LMA International Board of Directors as Treasurer-Elect. Jill is a frequent contributor to legal marketing commentary, and has spoken at various conferences and regional meetings on topics related to Coaching, Gamification, Lateral Integration, Succession Planning and Client Care.
Business Development Manager
McCarter & English, LLP
Andrew Laver is a Business Development Manager for McCarter & English, LLP. A firm of over 400 lawyers in nine offices, McCarter is among the oldest and largest law firms in the United States and is the oldest and largest law firm based in the State of New Jersey. Andrew is responsible for the marketing and business development efforts of the firm’s Philadelphia, PA and Wilmington, DE offices as well as the Insurance Coverage and Bankruptcy & Restructuring Practice Groups.
Active in LMA, Andrew was the President of the Metropolitan Philadelphia Chapter in 2014, joined the LMA’s Governance Committee in 2015, served as Co-Chair of the 2nd Annual Philadelphia Conference in 2016, served on the 2017 LMA Annual Conference Advisory Committee and is currently serving as a Co-Chair of the LMA Governance Committee.
Andrew is a graduate of Syracuse University and was president of the Syracuse University Philadelphia Alumni Club from 2007-2010. Since then, he has served on the board of the Syracuse University National Alumni Association, Inc. in various committee, ex officio and board roles. He is currently serving a second two-year term as Vice President of the Alumni Association and, as a member of the Executive Committee, chairs the Nominating Committee.
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