Detroit Local Group

The Power Of Building A Strong Personal Brand Online: Why It’s Important And How To Do It

November 15, 2017 | 11:30 AM - 1:00 PM

Jay Harrington

Too many lawyers run hot and cold with their business development, ramping up activity when things are slow, and tamping it down when things get hot. This approach flies in the face of the fact that business development is a long game played over many years, and requires consistent focus and attention to relationship and reputation building. One of the keys to building a profitable and sustainable book of business, therefore, is building a strong personal brand both online and offline.

Jay Harrington will equip you with strategies to help overcome lawyers’ most common objections to putting the work in that’s necessary to build a strong personal brand online, discuss the benefits of social media interaction, provide tactical advice for leveraging the power of social media, and walk you through a case study of how social media can be used to generate leads and navigate prospects through the “buyer’s journey.”

Howard & Howard
450 W. Fourth Street
Royal Oak, Michigan 48067

Lunch will be provided.

$25 LMA Members
$35 Non-Members and any registrations after November 10th
Note: You must be logged in to the LMA website to receive the member rate.


No Valid Registration Types [details]


Sponsored By


About Our Presenter

Jay Harrington is an attorney, author, coach and business development consultant to lawyers and law firms. He is the co-founder of Harrington Communications, a leading professional services marketing agency. Previously, Jay practiced law at Skadden Arps, Foley & Lardner, and his own boutique law firm. He has a new book coming out in April 2018, which is focused on helping associates at mid-size to large law firms master both the practice of law and the business of law.

Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.

The deadline for registration is Friday, November 10, 2017.

Walk-ins and those who register after November 10 will be charged the non-member rate of $35.00.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact prior to November 10. According to LMA Midwest Region policy, all no-shows and cancellations after November 10 will be billed the full registration rate.