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Making the Business Case for Marketing Operations - Presentation by Calibrate Legal

November 13, 2017 | 4:30 PM - 7:00 PM

In today’s law firm, marketing and BD professionals are looking for ways to capture and quantify their department’s impact on the bottom line. They need hard data in order to increase marketing/BD efficiency and organizational agility, and to measure how their department supports revenue growth. Marketing Operations can clear a path ahead.

This session will cover:

  • How Marketing Operations addresses the growing demand for M/BD accountability
  • Tech perspective from non-legal sectors
  • The growing role of Marketing Operations in CMO strategy
  • The results of Calibrate Legal’s research study benchmarking where North American and UK law firms currently stand on operational performance*
  • Top opportunities to advocate for leading practices and strategic change
  • Real-time case studies on how Marketing Operations offers solutions to prevalent M/BD challenges

*Session attendees will receive a complimentary copy of the full survey results.


Skadden, Arps, Slate, Meagher & Flom LLP
700 14th St, N.W.
Washington, D.C. 20005


Complimentary to LMA Senior Leader SIG Members
Must register by November 8th

Note: You must be logged in to the LMA website to register.


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Sponsored By:

Calibrate Legal

About the Presenters:

Gordon Braun-WoodburyGordon Braun-Woodbury, Marketing Operations Consultant, Calibrate Legal
Gordon is a B2B marketing leader with over 30 years’ experience in the professional services sector—most recently as Executive Director, Marketing Operations for KPMG Canada. During his career Gordon has led projects to select and implement CRM systems, directed corporate communications teams, redesigned marketing business processes, and delivered large-scale organizational change programs for corporate marketing. Gordon leads Calibrate Legal’s marketing operations consultancy.

Jennifer ScalziJennifer Johnson Scalzi, CEO, Calibrate Legal
Jennifer possesses nearly two decades of professional services experience including six years inside of a law firm as head of recruiting, and 14 years in legal marketing executive search and organizational consulting. Her focus is to help clients understand the importance of their human capital investments, and to advance the dialog between law firm leadership and the Revenue Enablers who are critical to advancing their strategies. Jennifer is a seer of possibilities and a provider of solutions.

About the LMA Capital Chapter Senior Leaders' SIG

The Senior Leaders' SIG is an invitation-only series of focused, educational and networking programs for more experienced members of LMA’s Capital Chapter. The Senior Leaders’ SIG offers in-depth, group discussions among our more veteran members. To be part of this group, a candidate needs to be a CMO or Director-level, currently work for a law firm and have either over 10 years of industry experience or, if not, at least 10 people reporting to them. Discussion topics focus on client service, business development, market trends, advanced marketing and communications strategies, team management and development, and other key matters facing our senior leaders.

Important Information

As this is a complimentary event for senior leaders, there is no cancellation penalty associated with this event. Please do notify if you are unable to attend after registering.