Minnesota Local Group

Creating a Strategic Platform for Lawyer Business Development Success

October 17, 2017 | 11:30 AM - 1:30 PM

Sally Schmidt

Lawyers at all stages of the profession seem to appreciate the importance of marketing these days; many are anxious to build their own books of business, whether for financial rewards or to control their destinies. Unfortunately, many lawyers’ marketing efforts are scattershot and ineffective. For those who are not “naturals,” developing an effective personal marketing strategy requires introspection as well as an external assessment. Without taking that step, lawyers simply go through the motions or imitate others. An effective individual marketing strategy will build on the lawyer’s strengths, interests, experiences and passions. This session will focus on ways marketers can help lawyers build a solid platform for success in business development through personal branding, niche marketing and effective individual plans.

Nilan Johnson Lewis PA
120 South Sixth Street
Suite 400
Minneapolis, Minnesota 55402

Lunch will be provided.

$20 LMA Members
$30 Non-Members and any registrations after 9:00 am October 13th

$30 LMA Members walk-in rate
$40 Non-Members walk-in rate

Note: You must be logged in to the LMA website to receive the member rate.


No Valid Registration Types [details]


Sponsored By

Minnesota Business

About Our Presenter

Sally Schmidt_smallFor more than 25 years, Sally Schmidt has been helping law firms and other legal industry organizations with their marketing, business development, and client relations programs. Sally is the President of Schmidt Marketing, Inc. located in Edina, Minnesota, which has served law firms throughout the United States, Canada, Mexico, Europe, New Zealand, and Australia ranging in size from two to over 3,000 attorneys. Sally was a founder and the first President of the Legal Marketing Association (LMA) (formerly called NALFMA). In 1994, she was inducted as a Fellow into the inaugural class of the College of Law Practice Management and is presently a trustee. In 2007, Sally was inducted into the Legal Marketing Association's first Hall of Fame and was the recipient of a Lifetime Achievement Award. She is a frequent industry presenter and has spoken at more than 200 national and international conferences for the legal profession. In addition, she has written numerous articles that have appeared in many legal trade publications and she has a bi-monthly column in the Law Practice magazine of the America Bar Association. Sally is author of two books on law firm marketing: Marketing the Law Firm: Business Development Techniques (Law Journal Press, updated semi-annually); and Business Development for Lawyers: Strategies for Getting and Keeping Clients (ALM Publishing, 2006). She has also written three booklets: What Clients Say: A Lawyer's Guide to Better Client Relations, Thirty Strategies for Keeping Clients (Happy), and Client Relations: It's Everyone's Business.

Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.

The deadline for registration is Friday, October 13, 2017, at 9:00 am.

Walk-ins and those who register after October 13 will be charged the appropriate walk-in rate.

LMA Midwest reserves the right to cancel the registration of any registrant with an outstanding balance.
Should you need to cancel your registration, please contact events@lmamidwest.org prior to October 13. According to LMA Midwest Region policy, all no-shows and cancellations after October 13 will be billed the appropriate walk-in rate.