October 25, 2017 | 12:00 PM - 1:30 PM
Advancing technology, high expectations and increasing competition in the legal industry have combined to create a revolution in the way firms attract new clients, new professionals and new revenue streams. Face-to-face interactions may still seal the deal, but the fact that the majority of prospects get a feel of your brand and get to know your attorneys through the Web before ever picking up the phone is a trend that is only growing stronger every day. Whether your website is five years old or five months old, it’s important to see how it stacks up with what others are doing today in the legal industry and beyond.
This presentation outlines the latest trends in website design and development to promote your firm’s brand – from technology that delivers seamlessly across desktops and mobile devices, to employing visuals and content that reinforce your message, to post-launch strategies designed to engage audiences, increase traffic and fuel business development. This presentation will help marketers see their brand through the eyes of clients and prospects, and identify key considerations for future marketing initiatives.
- Understand current website trends
- Identify ways to promote thought leadership content
- Learn six ways to improve your website today
Location (this program is only being offered in person:
1111 E. Main Street
Richmond, Virginia 23219
LMA Members FREE
Prospective Members $35.00
Note: You must be logged in to the LMA website to receive the member rate.
About the Presenter
Dharma Pachner is a brand strategist and creative director determined to build the most transformative brand and interactive experiences in the world. In his two decades in this industry, he has led the creative, interactive and user-experience efforts at several leading DC digital agencies. Today, in his role as a creative director at Herrmann Advertising | Branding | Technology in Annapolis, Dharma crafts clients’ brands by combining sophisticated design and engaging content that stands apart from the pack across all traditional and online platforms.
Dharma has reimagined and redefined brands for the most visible organizations in the world including Disney, The Department of State, Sandals Resorts, Seventh Generation, Newman’s Own Foundation and Rockefeller Center. Locally, he has led the creative efforts for WGL, Federal Realty, Strathmore, Clark Construction and the National Science Foundation, among others. In the span of his career, he has been a designer, a developer, an information architect, user experience lead and the creative visionary behind hundreds of successful brand, marketing and technology engagements.
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2017 LMA Virginias Local Group Membership Dues include all programming and webinars. Please register 48 hours before the event to take advantage of this FREE program for members.