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Keeping Your Brand Ahead of the Digital Curve: What today’s law firm websites are doing to shine

October 25, 2017 | 12:00 PM - 1:30 PM

Presenter:
Dharma Pachner

Advancing technology, high expectations and increasing competition in the legal industry have combined to create a revolution in the way firms attract new clients, new professionals and new revenue streams. Face-to-face interactions may still seal the deal, but the fact that the majority of prospects get a feel of your brand and get to know your attorneys through the Web before ever picking up the phone is a trend that is only growing stronger every day. Whether your website is five years old or five months old, it’s important to see how it stacks up with what others are doing today in the legal industry and beyond.

This presentation outlines the latest trends in website design and development to promote your firm’s brand – from technology that delivers seamlessly across desktops and mobile devices, to employing visuals and content that reinforce your message, to post-launch strategies designed to engage audiences, increase traffic and fuel business development. This presentation will help marketers see their brand through the eyes of clients and prospects, and identify key considerations for future marketing initiatives.

Learning Outcomes:

  1. Understand current website trends
  2. Identify ways to promote thought leadership content
  3. Learn six ways to improve your website today

Location (this program is only being offered in person:
Sands Anderson
1111 E. Main Street
Suite #2400
Richmond, Virginia 23219

Cost:

LMA Members FREE
Prospective Members $35.00

Note: You must be logged in to the LMA website to receive the member rate.


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About the Presenter

Dharma PachnerDharma Pachner is a brand strategist and creative director determined to build the most transformative brand and interactive experiences in the world. In his two decades in this industry, he has led the creative, interactive and user-experience efforts at several leading DC digital agencies. Today, in his role as a creative director at Herrmann Advertising | Branding | Technology in Annapolis, Dharma crafts clients’ brands by combining sophisticated design and engaging content that stands apart from the pack across all traditional and online platforms.

Dharma has reimagined and redefined brands for the most visible organizations in the world including Disney, The Department of State, Sandals Resorts, Seventh Generation, Newman’s Own Foundation and Rockefeller Center. Locally, he has led the creative efforts for WGL, Federal Realty, Strathmore, Clark Construction and the National Science Foundation, among others. In the span of his career, he has been a designer, a developer, an information architect, user experience lead and the creative visionary behind hundreds of successful brand, marketing and technology engagements.

 

Sponsored By

Technomarketing

Important Information

REGISTRATION:
The LMA event management tool requires logging into your www.legalmarketing.org account to receive member pricing. Simply click the registration link above, select "Register Using Your Member Account" and follow the login prompts.

If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts.  Non-members may also create guest logins..

2017 LMA Virginias Local Group Membership Dues include all programming and webinars. Please register 48 hours before the event to take advantage of this FREE program for members.