Minnesota Local Group

The Future of CRM and the CRM of the Future

September 20, 2017 | 11:30 AM - 1:15 PM

Chris Fritsch

A lot has changed in the world of law firm CRM. There are new systems, new hosting options and new features for existing systems. With so much change, we have to wonder where this is all heading.

In this session, Chris Fritsch, a CRM success consultant, will demystify the future of CRM, offer some predictions and explore system options and exciting new features that can provide firms with real value including:

  • Signature scraping
  • Relationship scoring
  • Opportunity pipeline
  • Activity and referral tracking
  • Business card scanning
  • Company data enhancement

While the future may be uncertain, what is clear is that CRM success will depend as much on people and process as technology. Chris will share information, ideas and best practices to help firms:

  • Overcome adoption issues
  • Secure leadership and attorney buy-in
  • Communicate and train effectively
  • Deal with data quality

Robins Kaplan
800 LaSalle Avenue
Suite 2800
Minneapolis, Minnesota 55402

Lunch will be provided.

$20 LMA Members
$30 Non-Members and any registrations after 9:00 am September 18th

$30 LMA Members walk-in rate
$40 Non-Members walk-in rate

Note: You must be logged in to the LMA website to receive the member rate.


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About Our Presenter

Chris Fritsch.jpg

As a CRM Success and Business Development Technology Consultant at CLIENTSFirst Consulting, Chris Fritsch works together with leading professional services firms across the country to help them select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize return on investment.

Chris also writes and speaks nationally on topics including client relationship management, relationship intelligence, legal technology, business development technology, competitive intelligence and the use of technology to enhance profitability.

Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.

The deadline for registration is Monday, September 18, 2017, at 9:00 am.

Walk-ins and those who register after September 18 will be charged the appropriate walk-in rate.

LMA Midwest reserves the right to cancel the registration of any registrant with an outstanding balance.
Should you need to cancel your registration, please contact events@lmamidwest.org prior to September 18. According to LMA Midwest Region policy, all no-shows and cancellations after September 18 will be billed the appropriate walk-in rate.