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The 15 People That Will Make or Break Your Year

Join LMA Phoenix and Darryl Cross of HighPer Teams for
“The 15 People That Will Make or Break Your Year.”

The business development professionals at your firm deal with thousands of prospects, hundreds of clients and dozens of lawyers. For them, the law is a volume business. However, when it comes down to each individual lawyer, the world is very, very small.

The disconnect between the lawyers wanting to focus on specific opportunities while at the same time asking the business development professionals to open up the entire world of possibilities for them makes it hard to get any results at all.

For a lawyer, there are only 15 people that will make, or break, their year.
• 5 existing clients
• 5 prospects that look strikingly similar to their existing clients
• 5 investors (referral sources)

This session will focus on execution and results instead of wish lists and aspirations. We will discuss how to identify each type of contact, specific marketing and BD activities for each type, and how to constantly refresh the list.

• Best practices in targeting clients versus prospects
• Using realization as a key metric to determine tactics and strategy
• How to establish and track quid pro quo referral relationships
• How to incorporate individual lists into a firm wide business development plan

June 23rd, 2017

11:30 AM - 12:00 PM Networking
12:00 PM - 1:00 PM Program


Dickinson Wright PLLC
1850 N Central Avenue, Suite 1400
Phoenix, AZ  85004

Parking can be found in either the surface lot or the garage, both located on the west side of our building.


Members: $20 in Advance
Prospective Members: $30 in Advance

If you have any questions, please contact Nathalie Daum at ndaum@dickinsonwright.com.


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DC steps.jpgAbout the Presenter, Darryl Cross

Darryl Cross is an internationally known expert on the art, science, and grit of high performance and the chief performance officer and founder of HighPer Teams, a high-performance training company. Darryl has addressed more than 10,000 executives, professionals, and athletes from more than 100 countries about how to continuously maximize performance and results.

Thank you to our meeting host Dickinson Wright PLLC!


For questions or concerns about your event registration, please contact lmaswboard@gmail.com